Slide Presentation of the 2007 Annual Meeting of AHRQ

About Consumer Reports

• Trusted source of objective information since 1936
• Accepts no advertising and is independent of all commercial interests including drug companies
• Independent
• Non-profit

To the right side of the text is a screen shot of a magazine cover from "Consumer Reports."

Notes:

You may be familiar with Consumers Union, publisher of Consumer Reports.
We learned early on in this project that the Consumer Reports brand name went far in helping establish that this information comes from a credible, unbiased source, without ties to the drug industry.
Focus groups: value drugs, Best Buy Drugs.