Slide Presentation from the AHRQ 2007 Annual Conference

The dilemma of the consumer

• When our project started, Tennessee was in the middle of a Medicaid "crisis" (TennCare)
• The Participants were not comfortable with the issues and wanted time to learn about HIE before engaging the consumers
• As a result a very limited dialogue with consumers occurred in the planning phase
  • The Fact sheet was developed by an adult literacy group and there were others involved in the review
• We know that engaging the consumer must go hand in hand with the organization's communication plan
• The consumer strategy should be addressed from a community perspective with other partners in the community