Slide Presentation from the AHRQ 2007 Annual Conference

Image of Medical Examination Advertisement

Text:

Healthy Lover
199.00
In a "balloon": More than $240.00 in purchased separately!
Includes physical exam, S.T.D. panel and H.I.V. test.

Notes:

The thing is, in today's world you just never know when or why you might have an immediate need for health care!

Credit for the notion of the Healthy Lover special—a $240 value for less than $200—goes to a piece that appeared in the NY Times Sunday Magazine that named Retail Based Clinics as one of the best new ideas to emerge in 2006.

Time will tell whether that was serious or just a tongue in cheek proposal.