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Audiences: State and local governments, transportation, health and community planners, exercise specialists and health professionals, community groups, businesses, schools, colleges and universities, recreational programs and community leagues, social service organizations, and any other professionals or volunteers who wish to promote physical activity and healthier lifestyles in their community, agency, or organization. We now know that moderate amounts of physical activity are essential for good health, and yet only 40% of our population are regularly physically active. What can you do as a professional to help people become physically active not only for tomorrow, but for a lifetime? Promoting Physical Activity shows you how to facilitate behavior change both from an individual and a community perspective. Using a social marketing and behavioral science approach to intervention planning, the text guides you step-by-step in addressing your target population's understanding and skills, the social networks, the physical environments in which they live and work, and the policies that most influence their actions. By discovering what matters most to the people you want to reach, you'll be able to create physical activity programs and messages that your specific audience wants, needs, and is ready for. Whether you’ve just become interested in promoting physical activity or are an experienced professional looking for ways to improve existing programs, this user-friendly guide has something for you: creative, fresh ideas for promoting physical activity in your community, workplace, school, or health care facility; practical examples of situations similar to those you may face, drawn from a variety of settings; helpful hints on how to create a positive environment where physical activity is accessible, safe, affordable, and fun; extensive information on sources you can turn to for additional help.
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