Speaker Biographies

Carol Bryant, Ph.D.

Dr. Carol Bryant is an Associate Professor in Community and Family Health at the University of South Florida College of Public Health. Dr. Bryant's interest in social marketing began with the development of a national breastfeeding promotion program for economically disadvantaged minorities and teenagers, called Best Start, in 1990. She has directed social marketing research on a wide variety of public health projects, including breast and cervical cancer screening, prenatal care, immunizations, and early childhood intervention services. She has directed five state WIC marketing projects, and recently co-directed the development of the National WIC Breastfeeding Promotion Project. During the past 4 years, Dr. Bryant has co-directed the Florida Prevention Research Center at the University of South Florida where she is developing and evaluating a community based approach to social marketing. In the Center’s first demonstration project, USF faculty are working with a coalition of service organization representatives, teachers, parents, and students to prevent smoking and underage drinking among middle school youth in Sarasota. In the second demonstration project, a community advisory board will use social marketing techniques to improve the health of migrant citrus workers.

In addition to research, Dr. Bryant teaches a variety of graduate level social marketing courses and coordinates the National Social Marketing and Public Health Conference. She is also editor of the Social Marketing Quarterly, and Co-Director of the Florida Prevention Research Center at the University of South Florida.