American Health Information Community: Members

Scott P. Serota
President and Chief Executive Officer
Blue Cross and Blue Shield Association

September 2005

Scott Serota is President and Chief Executive Officer of the Blue Cross and Blue Shield Association (BCBSA), a national federation of 40 independent, locally operated Blue Cross and Blue Shield companies.

The Blue System is the nation's largest insurer and managed healthcare provider, covering 93 million people – nearly one-in-three of all Americans. It is the largest single processor of Medicare claims in the nation, and holds the world’s largest privately underwritten health insurance contract -- the 4-million-member Federal Employee Program (FEP). Combined revenue of the Blue System exceeded $230 billion in 2004.

Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before becoming COO, he served as Executive Vice President for System Development, responsible for new business, strategy and the Blue Technology Evaluation Center (TEC), the nation’s leading source for evaluating the safety and efficacy of emerging medical treatments.

From 1993 to 1996, Serota was President and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. He also served as Vice President for Group Operations and Health Care Management with The Prudential Insurance Co., and as Vice President for Health Care Management at PruCare in St. Louis. Before joining The Prudential, he created and led Physicians Preferred Health Inc., a Missouri-based PHO.

Serota was appointed by President George Bush to serve on the Policy Committee of the 2005 White House Conference on Aging, a bipartisan leadership group advising the Administration and Congress on policies, programs and services affecting the nation’s older citizens. He is chairman of the Subcommittee on Health. He also is a member of the American Health Information Community (AHIC), a federally-chartered commission working with the department of Health and Human Services on advancing health information technology, including electronic health records.

He is a founding member of the National Business Group on Health's Institute on Healthcare Costs and Solutions, and a board member of the Council for Affordable Quality Healthcare. He also is on the board of the National Center for Healthcare Leadership, HRET (Health Research & Educational Trust), Partnership for Prevention, National Alliance for Health Information Technology, BCS Financial Corporation and the Accrediting Commission on Education for Health Services Administration. He is a member of the American College of Healthcare Executives and the Washington University School of Medicine National Council.

Serota is a frequent featured speaker at leading business and industry forums, and recently has spoken at the Detroit Economic Club, the Jonathan Club in Los Angeles and the 2005 Word Healthcare Congress in Washington, D.C.

He earned a master’s in Health Administration and Planning from Washington University School of Medicine and a bachelor’s degree from Purdue University. He is active in a variety of community activities, ranging from youth sports to the Special Olympics.