In conjunction with the National Association of Broadcasters (NAB) and the Arizona District Export Council (DEC), the Commercial Service Global Information and Communications Team (I&CT) offered U.S. companies a comprehensive exporting program on April 13 during the NAB 2008 trade show in Las Vegas. This program—the Global Matching Reception (GMR)—was sponsored by the Arizona DEC. Held the night prior to the trade show, the GMR gave participating exhibitors and foreign buyers a chance to meet and conduct business in an informal environment.
This was a significant opportunity, as the Commercial Service’s International Buyer Program attracts more than 1000 foreign buyers, and those that attend the GMR strengthen their business relationships with U.S. exporters.
There were approximately 30 exhibitors, with plans to expand the program due to its success. The small GMR exhibiting fee pays for the reception and provides the I&CT team with more funding for the budget as well as full cost recovery, which can then be used to offer additional exporting programs.
This is an innovative, value-added program that the I&CT team has orchestrated through a trade show, one that enhances the ability of U.S. companies to fulfill their exporting needs. It is also a great example of a way to generate revenue and work with partners.
With a couple of weeks to go before the May 1 kickoff of World Trade Month, it is time to start planning and promoting for international trade’s biggest month, if you haven’t already begun. This year’s theme is promoting free and fair trade, with a primary focus on free trade agreements (FTAs). During such an important time of year, we expect each region, network and team to have a series of events throughout the month of May. These can be previously scheduled events with Commercial Service participation, or they might be events and activities that you plan specifically for World Trade Month.
As you prepare for World Trade Month, please let us know how we can support you in providing marketing assistance and speakers. We would also like to feature your event on Export.gov. Please send your ideas and events to WorldTradeMonth@mail.doc.gov so we can keep track of all activities and events relating to international trade in May. If your event is domestic and FTA-related, please remember to copy Lauren Harvey on all e-mails. Also, don’t forget to include your name and office. We look forward to hearing from you.
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