Centers of Excellence in Health Marketing and Health Communication (P01)
In FY 2005, the CDC awarded three Centers of Excellence in Health Marketing and Health Communication. The grants are part of CDC’s Health Protection Research Initiative, a broad initiative that supports research aimed at promoting health and/or preventing disease, injury, or disability and protecting people from health threats including infectious, environmental, and terrorist threats. By focusing to develop and diffuse new, rigorously evaluated paradigms for health communication and marketing informed by scientific theory and research, the Centers seek to advance scientific knowledge and to improve and promote health.
Three Centers of Excellence in Health Marketing and Health Communication received a combined total of $11 million dollars in funding over a three year budget period using the P01 award mechanism (research program projects). The P01 award mechanism supports Centers of Excellence in Health Marketing and Health Communication to develop innovative, scientific knowledge and methods to improve the health system's ability to bring about improvements in health through the development and delivery of health information, including the translation and adaptation of that information.
With support from CDC, three Centers of Excellence in Health Marketing and Health Communication emphasize evidence-based interventions designed to improve the health of diverse, at -risk, and hard-to-reach populations, including the poor, rural populations, urban minority adolescents, clients of emergency medical services, and low-income workers.
ARCHIVED: RFA-CD-05-108 http://grants.nih.gov/grants/funding/phs398/phs398.html
Individual funded projects include:
The Southern Center on Communication, Health, and Poverty (pronounced "scope") - Vicki Freimuth, MA, PhD
University of Georgia
The Southern Center for Communication, Health, and Poverty is focusing on reducing health disparities among African Americans, specifically the poor and near-poor in the South and exploring different facets of communication including message processing, message contents, audience participation in designing and constructing messages, and how individuals respond to health risks and what interventions will increase their health protection behaviors. One project within the center focuses on educating people about genetic interactions with behavior and applies findings to personalized medicine and another study examines adolescents’ attitudes toward smoking in order to improve anti-smoking media messages. Project Abstract
Publications:
Rhodes, N., Roskos-Ewoldsen, Edison, A., & Bradford, M. B. (in press). attitude and norm accessibility affect processing of anti-smoking messages. Health Psychology.
Center for Health Marketing and Communication (CHMC) - Jeffrey Harris, MD, MPH, MBA
University of Washington
The Center for Health Marketing and Communication (CHMC) is dedicated to bringing scientists and community partners together in order to increase high quality marketing and communication research using novel methods and to improve health outcomes in health promotion/chronic disease prevention. Two large regional research projects within the Center leverage marketing and communication principles to address detection and treatment of hypertension through public emergency medical response system, and employer-based chronic disease prevention efforts. Project Abstract
Publications:
Harris JR, Cross JA, Hannon PA, Mahoney E, Ross-Viles S. (in press) Employer adoption of evidence-based chronic disease prevention: a pilot study. Prev Chronic
Dis.
Creation of Center of Excellence for Health Communication & Marketing - Leslie Snyder, PhD
University of Connecticut
The Center of Excellence for Health Communication and Marketing is conducting research to inform the design and dissemination of health communication and marketing interventions and practices with a focus on understanding the relationships between at -risk populations and their contexts, communication strategies, messages, and behavior change. To date, the center has developed a searchable database of evidence-based health interventions for the public, tested the efficacy of video-game format to influence abstinence and safer sex behaviors among urban adolescents and young adults, and is creating systems to monitor communication and marketing practices of 50 state public health departments. Project Abstract
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Page last modified: July 22, 2008
Content source: Office of the Chief Science Officer (OCSO)
