Making Health Communication Programs Work - National Cancer Institute


Preface


Why Use This Book?


Introduction


Overview


Stage 1: Planning and Strategy Development


Stage 2: Developing and Pretesting


Stage 3: Implementing the Program


Stage 4: Assessing Effectiveness


Communication Research Methods


Appendix A


Appendix B


Appendix C


Appendix D


Appendix E


		Acknowledgments

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Acknowledgments

Many health communication experts contributed to the revision of this book. For their invaluable input, we would like to thank:

Elaine Bratic Arkin	Health Communications Consultant
Cynthia Bauer, Ph.D.	U.S. Department of Health and Human Services
John Burklow	Office of Communication and Public Liaison National Institutes of Health
Lynne Doner	Health Communications Consultant
Timothy Edgar, Ph.D.	Westat
Brian R. Flay	University of Illinois at Chicago
Vicki S. Freimuth, Ph.D.	Office of Communication Centers for Disease Control and Prevention
Joanne Gallivan, M.S., R.D.	National Institute of Diabetes and Digestive and Kidney Diseases
Karen Glanz, Ph.D., M.P.H.	Cancer Research Center of Hawaii
Bernard Glassman, M.A.T.	Special Expert in Informatics National Cancer Institute
Susan Hager	Hager Sharp
Jane Lewis, Dr.P.H.	UMDNJ, School of Public Health
Terry Long	National Heart, Lung, and Blood Institute
Kathleen Loughrey, M.S., R.D.	Health Communications Consultant
Susan K. Maloney, M.H.S.	Health Communications Consultant
Joy R. Mara, M.A.	Joy R. Mara Communications
John McGrath	National Institute of Child Health and Human Development
Diane Miller, M.P.A.	National Institute on Alcohol Abuse and Alcoholism
Ken Rabin, Ph.D.	Ruder Finn Healthcare, Inc.
Scott C. Ratzan, M.D., M.P.A.	Journal of Health Communication U.S. Agency for International Development
Barbara K. Rimer, Dr.P.H.	Division of Cancer Control and Population Sciences National Cancer Institute
Victor J. Strecher, Ph.D., M.P.H.	University of Michigan
Tim L. Tinker, Dr.P.H., M.P.H.	Widmeyer Communications

We would especially like to thank Elaine Bratic Arkin, author of the original book, whose knowledge of health communication program planning made this revision possible, as well as Lynne Doner, whose broad-based consumer research and evaluation expertise has enhanced the book’s content and quality. Both have provided hours of review and consultation, and we are grateful to them for their contributions.

Thanks to the staff of the Office of Communications, particularly Nelvis Castro, Ellen Eisner, and Anne Lubenow. And thanks to Christine Theisen, who coordinated the revisions to the original text.

This document was revised in coordination with the Centers for Disease Control and Prevention during development of CDCynergy—a program-planning tool on CD-ROM.

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