Department of Health and Human Services
Centers for Disease Control and Prevention
 |
||||||||||||||||
|
|
|
|
|
|||||||||||||
|
|
|
|
|
|
|
|
|
|
Centers for DiseaseControl and Prevention Division of Cancer Prevention and Control 4770 Buford Hwy, NE MS K-64 Atlanta, GA 30341-3717 Call: 1 (800) CDC-INFO TTY: 1 (888) 232-6348 FAX: (770) 488-4760 E-mail: cdcinfo@cdc.gov Submit a Question Online |
|
|
|
Screen for Life:
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
CDC's multi-year Screen for Life: National Colorectal Cancer Action Campaign informs men and women aged 50 years or older about the importance of having regular colorectal cancer screening tests. Screening tests can find precancerous polyps so they can be removed before they have a chance to turn into cancer, thus preventing the disease. However, an estimated 40% of adults aged 50 or older—the age group at greatest risk of developing colorectal cancer—have not been screened appropriately. To increase screening rates, Screen for Life: |
Emmy® Award-winning actor Jimmy Smits is among those encouraging men and women aged 50 years or older to be screened for colorectal cancer. In Screen for Life: National Colorectal Cancer Action Campaign television and radio public service announcements (PSAs), Mr. Smits explains why screening for colorectal cancer is important and how getting screened can help prevent the disease. He says, "I've been screened. Now it's your turn." The PSAs are available in both English and Spanish.
In the TV PSAs with Academy Award®-winning actress Diane Keaton, Ms. Keaton talks about her "Grammy Keaton," who died of colon cancer. She speaks poignantly about her grandmother, as well as her own commitment to do everything in her power to remain healthy. Flashing her trademark smile, she says, "Just get screened... If I can do it, you can do it. How's that for a deal?"
And in posters and print ads, Katie Couric asks, "Are you the picture of health?" She says, "Colorectal cancer is the second leading cancer killer. But it doesn’t have to be." She goes on to urge that if you are 50 or older, make sure you are the picture of health, by getting screened for colorectal cancer.
The campaign was launched on March 2, 1999, by then-U.S. Surgeon General David Satcher, M.D. It is based on extensive review of existing communication and behavioral science literature, and formative research and concept testing. Approximately 170 focus groups, including both consumers and health professionals, have been conducted in cities across the country to assess knowledge, behaviors, and screening practices of the target audiences. CDC continues to develop campaign messages and materials based on this research. The central messages of Screen for Life are—
|
Screen for Life has created a suite of educational campaign materials in English and Spanish for patients and health professionals. Print materials, including fact sheets, brochures, and posters, can be viewed, printed, and ordered online. Television and radio public service announcements can be viewed and heard online; transcripts are also available. For an overview of the Screen for Life campaign, download the Screen for Life backgrounder. (PDF-256KB) |
 Materials En Español |
In addition to its partnership with the Entertainment Industry Foundation and the National Colorectal Cancer Research Alliance, Screen for Life is proud of its partnership with 50 state health departments, two tribal organizations and the District of Columbia, all of which use campaign messages and materials to increase awareness at the community level about the need for colorectal cancer screening for men and women aged 50 years or older.
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
|
|
|
||||||||||||
|
||||||||||||
|
||||||||||||
|
||||||||||||
|
||||||||||||
|
||||||||||||
|
