Principles of Community Engagement provides public health professionals and community leaders with a science base and practical guidelines for engaging the public in community decision-making and action for health promotion, health protection, and disease prevention. The material provided here can help public health professionals and community leaders improve communication, promote common understanding, and strengthen coordination, collaboration, and partnership efforts among themselves and community members and institutions. This book is also designed to help CDC programs and their partners guide community involvement in activities that affect or change health-related behaviors, including needs and asset assessment, planning, resource allocation, advocacy, outreach, program development, implementation, and evaluation.
It should be noted that this document was intentionally prepared for public health professionals and community leaders within organizations, rather than a more grass-roots audience. Therefore, those initiating the engagement effort may be outside the community they are trying to engage. Individuals involved in implementing engagement activities need to recognize their own role in the process and be responsive to the needs of the targeted community, as defined by that community. A community engagement process is more likely to be successful when true equality of community leadership is intended and applied, as opposed to an authoritative or top-down approach.
Community engagement is defined as the process of working collaboratively with groups of people who are affiliated by geographic proximity, special interests, or similar situations with respect to issues affecting their well-being. Engagement principles can be used by people in a range of roles, from the chief executive of an organization or program funder who needs to know how to support community engagement, to the frontline health professional or community leader who needs hands-on, practical information on how to mobilize members of a community.
In practice, community engagement is a blend of science and art. The science comes from sociology, political science, cultural anthropology, organizational development, psychology, social work, and other disciplines with organizing concepts drawn from the literature on community participation, community mobilization, constituency building, community psychology, cultural influences, and other sources. The art comes from the understanding, skill, and sensitivity that is used to apply and adapt the science in ways that fit the community and the purposes of specific engagement efforts. The results of these efforts may be defined differently and encompass a broad range of possibilities (e.g., coalitions, partnerships, collaborations), but they all fall under the general rubric of community engagement and are treated similarly in this document.