Home > Partner Resources > ENERGY STAR Awards > Nevada Power & Sierra Pacific Power ENERGY STAR Lighting and Appliance Program

Nevada Power & Sierra Pacific Power ENERGY STAR Lighting and Appliance Program

Excellence in ENERGY STAR Promotion
Nevada Power & Sierra Pacific Power ENERGY STAR Lighting and Appliance Program
Reno, Nevada

Sierra Pacific Resources and Nevada Power merged in July 1999 to create one of the most rapidly expanding energy companies listed on the New York Stock Exchange. Their service area covers approximately 54,500 square miles of the fastest growing state.

In 2007, Nevada Power and Sierra Pacific Power Company's (NP/SPPC) ENERGY STAR lighting promotion melded the traditional with the innovative by employing creative tactics unique to Nevada culture. Key achievements earning NP/SPPC this award include:

  • Driving ENERGY STAR qualified CFL sales of over 1.3 million, with an estimated energy savings of almost 82 million kWh.
  • Launching a large-scale advertising effort in both Las Vegas and Reno, pivoting on the catch phrase "Looks Funny, Saves Money." Print placements yielded 36 million impressions, and TV spots achieved more than 1.5 million impressions in 6 weeks.
  • Held a "Change a Town" event, with the goal of putting ENERGY STAR qualified CFLs into every light fixture of each home in one 200-person town.
  • Working with community groups to support local events and ENERGY STAR qualified CFL giveaways. NP/SPPC conducted promotions with the local hockey team and partnered with other local organizations such as veterans' facilities and the Ronald McDonald House.
  • Developing a first-of-its-kind promotion for casinos with a high percentage of local clientele. In addition to placing educational and promotional material throughout the casinos, winning players received ENERGY STAR qualified CFLs as prizes.
  • Launching a model home change-out program, because some model homes are kept open with all lights on 24 hours a day, 7 days a week. To date, this program has replaced 30,000 incandescent lamps with CFLs, resulting in savings of 16 million kWh in the first year and $1.8 million in energy bill savings for local builders.