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Why Romania?

Peles Castle

Romania closed out 2006 with approximately 7.7% GDP growth, marking the 7th consecutive year of economic expansion. 2007 promises more of the same, thanks to an economy driven by a broadly balanced mix of consumption and investment. Romania’s economy has matured into a dynamic, mostly private-sector marketplace growing at a rapid clip while continuing to adapt to changing conditions. The progress the country has made towards becoming a fully functioning market economy has not gone unnoticed by ratings agencies including Standard & Poor’s and Fitch who have moved Romania up to “investment grade”, the gold standard in ratings.  

The US and Romania have long enjoyed a strong political, military and increasingly commercial relationship. The US - Romanian Treaty on the reciprocal encouragement and protection of investment was established in May ’92 and ratified by the US in ’94. The signing of the U.S.- Romania Defense Cooperation Agreement in 2005 provides further evidence of the deepening of the strategic partnership between our two countries. 2007 brought Romania into the European Union (EU) and can now market itself as a EU member, with all of the privileges that come with membership in this powerful economic club, including harmonized tariffs and the opportunity for US firms to use Romania as an economically advantageous gateway to the EU market.     

Romania's strategic location on the crossroads of trade routes in Southeast Europe as well as its booming economy makes it an increasingly attractive place for Americans to invest. Recent U.S.-investments highlight Romania’s market of almost 22 million consumers, pro-American climate, political and economic stability and formidable economic business opportunities. In 2006 the U.S. was ranked sixth overall in direct foreign investment at USD 834 million, representing 4.5 percent of total investment. The actual figure is substantially higher when calculating investments made through foreign subsidiaries, of which there are many US companies. American investments have focused on telecom, manufacturing, agricultural and consumer products. In 2005 US exports to Romania were USD 632 million, up over 20 percent from the previous year.  

Recognize these names?

Your competitors are in Romania or will be soon…  

3M, AIG, Alcoa, Amway, Avon, Bunge, Cargill, Cisco, Citibank, Coca-Cola, Colgate Palmolive, Ernest & Young, Delphi, General Electric, HBO, Honeywell Garret, Howard Johnson’s, HP, IBM, Johnson Controls, Kodak, Kraft, Lockheed Martin, McDonald’s, Microsoft, Motorola, New Century Holdings, Oracle, Philip Morris, Proctor and Gamble, Qualcomm, RAEF, Solectron, Timken, UPS, Visa, Washington Group, Xerox...to name a few!  

Can your company afford to miss out on this important opportunity?

Welcome to Romania...

...the U.S. Commercial Service in Bucharest, as part of the U.S. Embassy in Romania is part of a global network of trade specialists dedicated to support U.S. commercial interests around the world.

We offer comprehensive export promotion assistance through a variety of programs and services. Our staff can help you identify potential business partners, obtain valuable market intelligence, and launch your company into the Romanian marketplace.

Romanian Market Information Our Services for promoting your exports in Romania