Starting a CERT Program
Step 3: Gaining Support & Recruiting
Developing Your Program Strategy
Before you begin marketing your CERT program, you will need to develop an overall strategy for the program.
Why Develop a Strategy Paper
Experienced CERT Program Coordinators suggest that a good way to develop the program strategy is by preparing a "white paper" that presents an overall approach to CERTs within the context of the community, its hazards, and its response requirements. After development, you can use the information from your "white paper" to market your program.
What To Include in Your Strategy Paper
The "white paper" should include the information listed below. As you consider your community's needs, you may find other topics that should be included in the "white paper" as well.
Topic | What To Include |
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Current Situation in the Community |
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Program Goals and Expectations |
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Training Strategy |
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Team Organization |
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Linkages With the Existing Response System |
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