Screen Reader Accessible Version
CDCynergy Heart Disease and Stroke Prevention Edition
Screen Reader Accessible Version
On this page:
Screen Reader Suggestions
Welcome
About CDCynergy
Install Acrobat Reader
CDCynergy Overview
How to Use
CDC Web Site for CDCynergy
Help
CDCynergy Lite
My Plan
Glossary
Index
Media Library
Tools for Research
Cardiovascular Examples
CDCynergy Process Tutorial (main application)
Screen
Reader Suggestions
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tables and charts are used to display information. To fully take advantage of
the information that they contain, it is recommended that you look at your screen
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and charts.
Welcome
Video
View
a video-based welcome message from George Mensah, M.D.; Distinguished Scientist
and Consultant in Heart Disease and Stroke Prevention; Division
for Heart Disease and Stroke Prevention at CDC.
Welcome Transcript
About
CDCynergy
View information
about this version of CDCynergy.
Install Acrobat
Reader
Click
to install the Acrobat Reader which is needed to view many of the resources in CDCynergy.
CDCynergy
Overview
View an animation
that describes the CDC's Cynergy process model.
Overview
Transcript
How
To Use
See instructions
on how to navigate and use the CDCynergy application.
CDC Web Site
for CDCynergy
Visit
the CDC web site for more information about this version of CDCynergy.
CDCynergy
Home
Communication
at CDC Home
CDC
Home
Help
Access
the help system for CDCynergy, presented in a "Frequently Asked Questions" (FAQs)
format.
CDCynergy
Lite
Display a quick
reference version of CDCynergy that highlights the key points to the planning
process.
My
Plan
These "starter"
documents contains: suggested section titles for your communications plan,
the CDCynergy steps, and guidance for each step.
MyPlan.doc
MyPlan.rtf
Glossary
Access the CDCynergy
glossary definitions of terms and phrases used in CDCynergy.
Index
View
a list of all Resource items in this version of CDCynergy. Also provides quick
access to the Table of Contents. Resources that are not accessible by screen
readers are noted after the link.
Media Library
Access the CDCynergy
media library that contains examples of posters, radio spots, TV spots, and
other media used in previous communication campaigns.
Posters
Radio
Spots
TV
Spots
Other
Media
Tools for Research
Access a listing
and description of various data collection methods used in communications
research.
Doer/Non-Doer
Analysis
Focus
Groups: By Internet
Focus
Groups: By Telephone
Focus
Groups: Face to Face
Gatekeeper
Review
In-Depth
Personal Interviews
Mystery
Shopper
Qualitative
Research Analysis Software
Qualitative
Research Methods
Quantitative
Research Methods
Readability
Testing
Reviews
of Existing Data
Survey
By Interviewer: CAIT
Survey
By Interviewer: Omnibus
Survey
By Interviewer: Telephone
Survey
By Interviewer: Face To Face
Survey
Self Administered: CSAQ
Survey
Self Administered: Handout
Survey
Self Administered: Internet or Web-based
Survey
Self Administered: Mail
Theater
Testing
Triads
Web
Site Usability Testing
Heart Disease and Stroke Prevention CDCynergy Examples:
The examples are
case studies of health communication interventions. Each study is divided
into steps, to demonstrate how the problem was addressed at each point in
the planning process.
Faith Based Nutrition Intervention
Social Marketing
Stroke
System Change
CDCynergy Process
Tutorial:
The
CDCynergy process model is presented in a 6-phase model. A corresponding tutorial
describing "what
to do" and "how to do it" is available for each phase.
Phase 1: Describe Problem
Introduction - Phase 1: Describe Problem
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 1.1 Write a problem statement.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.2 Assess the problem's relevance to your program.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.3 Explore who should be on the planning team and how team members will interact.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.4 Examine and/or conduct necessary research to describe the problem.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.5 Determine and describe distinct subgroups affected by the problem.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.6 Write a problem statement for each subgroup you plan to consider further.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.7 Gather information necessary to describe each subproblem.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 1.8 Assess factors and variables that can affect the project's direction.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Summary - Phase 1: Describe Problem
Resources - Phase 1: Describe Problem
Phase 2: Analyze Problem
Introduction - Phase 2: Analyze Problem
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 2.1 List the direct and indirect causes of each subproblem that may require intervention(s).
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.2 Prioritize and select subproblems that need intervention(s).
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.3 Write goals for each subproblem.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.4 Examine relevant theories and best practices for potential intervention(s).
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.5 Consider SWOT and ethics of intervention options.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.6 For each subproblem, select the intervention(s) you plan to use.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.7 Explore additional resources and new partners.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 2.8 Acquire funding and solidify partnerships.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Summary - Phase 2: Analyze Problem
Resources - Phase 2: Analyze Problem
Phase 3: Plan Intervention
Introduction - Phase 3: Plan Intervention
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 3.1 For each subproblem, determine if intervention is dominant.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.2 Determine whether potential audiences contain any subgroups (audience segments).
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.3 Finalize intended audiences.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.4 Write communication goals for each audience segment.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.5 Examine and decide on communication-relevant theories and models.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.6 Undertake formative research.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.7 Write profiles for each audience segment.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.8 Rewrite goals as measurable communication objectives.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.9 Write creative briefs.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 3.10 Confirm plans with stakeholders.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Summary - Phase 3: Plan Intervention
Resources - Phase 3: Plan Intervention
Phase 4: Develop Intervention
Introduction - Phase 4: Develop Intervention
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 4.1 Draft timetable, budget, and plan for developing and testing communication mix.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.2 Develop and test creative concepts.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.3 Develop and pretest messages.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.4 Pretest and select settings.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.5 Select, integrate, and test channel-specific communication activities.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.6 Identify and/or develop, pretest, and select materials.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.7 Decide on roles and responsibilities of staff and partners.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.8 Produce materials for dissemination.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.9 Finalize and briefly summarize the communication plan.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 4.10 Share and confirm communication plan with appropriate stakeholders.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Summary - Phase 4: Develop Intervention
Resources - Phase 4: Develop Intervention
Phase 5: Plan Evaluation
Introduction - Phase 5: Plan Evaluation
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 5.1 Identify and engage stakeholders.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.2 Describe the program.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.3 Determine what information stakeholders need and when they need it.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.4 Write intervention standards that correspond with the different types of evaluation.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.5 Determine sources and methods that will be used to gather data.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.6 Develop an evaluation design.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.7 Develop a data analysis and reporting plan.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.8 Formalize agreements and develop an internal and external communication plan.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.9 Develop an evaluation timetable and budget.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 5.10 Summarize the evaluation implementation plan and share it with staff and stakeholders.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Summary - Phase 5: Plan Evaluation
Resources - Phase 5: Plan Evaluation
Phase 6: Implement Plan
Introduction - Phase 6: Implement Plan
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Consultant (video) (transcript)
Step 6.1 Integrate communication and evaluation plans.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 6.2 Execute communication and evaluation plans.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 6.3 Manage the communication and evaluation activities.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 6.4 Document feedback and lessons learned.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 6.5 Modify program components based on evaluation feedback.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change
Step 6.6 Disseminate lessons learned and evaluation findings.
Example - Faith Based Nutrition Intervention
Example - Stroke System Change