Just Let Me Breath was originally created in 2004 and was the first TPEP music video to combine real life with annimation. This commercial targeted. the youth market. This video has enjoyed great success and has been viewed as highly effective in reaching the target market.

Limp was designed in 1999 to appeal to the 18 - 24 year old male market. This is the longest running TPEP commercial. Limp has maintained strong recall value by using humor and sex appeal to relate to the target market.

Leave 'Em Where There At

The original concept for "Leave 'Em Where There At" was created in 2002. These commercials were a multi-level markerting campaign targeting ages 6 - 24. This campaign proved to be highly effective and impactful by utilizing a hip-hop music video format to reach our target market. Each of the four videos, (Club, Playground, Combo, and Convenience Store), represent specific areas relevant the counter-marketing strategies brought forth by the Tobacco Prevention and Education Program.