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Dancing Deer Issues Allergy Alert on Undeclared Pecans in Maple Pumpkin Cranberry Streusel Cake

Contact:
Trish Karter
617-442-7300 x209

FOR IMMEDIATE RELEASE -- Boston, MA -- September 14, 2005 -- Effective immediately Dancing Deer Baking Co. is voluntarily recalling its Maple Pumpkin Cranberry Streusel Cake, 20 oz, due to an undeclared pecans. Maple Pumpkin Cranberry Streusel Cakes were mislabeled with a Maple Cranberry Pumpkin Cake label which did not contain the allergen ingredient. People who have an allergy or severe sensitivity to pecans run the risk of serious or life-threatening allergic reactions if they consume these products.

Approx. 86 Maple Pumpkin Cranberry Streusel Cakes with an “Enjoy By Date” from Sep 13 2005 through Sep 20 2005, a UPC code of 674971227232 with the Maple Pumpkin Cranberry Cake labels are affected. Consumers may have purchased these cakes directly at the company’s website (www.dancingdeer.com) and/or at their local grocery stores in seven states. These include: Arizona, California, Maryland, Massachusetts, New Jersey, New Hampshire, and Washington.

The product is a shrink wrapped 20 oz Bundt Cake in circular cardboard ring with a sticker label across the top.

To date, no consumer complaints have been reported. This recall was initiated after it was discovered by the firm that the Maple Pumpkin Cranberry Streusel Cakes had been mislabeled with Maple Pumpkin Cranberry Cakes labels.

Dancing Deer is working closely with FDA government officials.

Customers who have purchased Maple Pumpkin Cranberry Streusel Cakes with an “Enjoy By Date” from 9/13/2005 through 9/20/2005 are urged to return the cakes to their place of purchase for a refund or a replacement. If consumers purchased cakes form directly from Dancing Deer, they should contact the company at 1-888-699-DEER.

Consumers with questions should call Dancing Deer at 1-888-699-DEER, visit the website at www.dancingdeer.com/customerquestions or email at info@dancingdeer.com

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