Oregon is using the launch of Fruits & Veggies—More Matters® a national campaign to increase fruit and vegetable consumption, as an opportunity to revamp and reinvigorate fruit and vegetable promotion across Oregon. The benefits of eating more fruits and vegetables range from chronic disease prevention to providing the body with essential vitamins and minerals. Use this website as a reliable resource. We will disseminate information, share lessons learned from partners, and support you in promoting fruits and veggies in your communities.