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Whole Foods Market Expands Allergy Alert on 365 Organic Everyday Value Swiss Chocolate Bars to All Varieties and Lots

Contact:
Ashley Hawkins
512-542-0381

FOR IMMEDIATE RELEASE --Austin, TX -- December 21, 2007 --- Whole Foods Market® is expanding the recall of the 365 Organic Everyday Value™ Swiss Milk Chocolate Bars with Rice Crisps with a Best If Used By date of 11/21/07, to include all varieties and all lots of chocolate bars with a Best If Used By date prior to 11/08/09. The products may contain undeclared milk and tree nuts. People, who have an allergy or severe sensitivity to tree nuts or milk, run the risk of serious or life-threatening allergic reaction if they consume these products.

Products affected by the recall are all lots with Best If Used by date prior to 11/08/09 as follows:

The product was distributed to and sold at Whole Foods Market stores nationwide. 365 Organic Everyday Value™ Swiss Chocolate Bars are sold in 3 ounce sizes are in blue and white or maroon and white wrappers with a picture of chocolate pieces and the Swiss countryside on the front.  The recalled chocolate bars have a Best If Used By date prior to 11/08/09, which is found on the back of the wrapper in a white box.

Consumers who have 365 Organic Everyday Value™ Swiss Chocolate Bars can return them to Whole Foods Market for a full refund. Consumers with questions may contact the company at (512) 542-0656 or PrivateLabel.CustomerService@WholeFoods.com.

The recall was expanded after subsequent testing of additional products indicated that the presence of undeclared allergens may be possible in additional lots.

"We have an extensive quality assurance process that works to insure the safety of our products.  When we do find an issue, our course of action is to always put customer safety first,” said Bruce Silverman, Global Vice President of Private Label for Whole Foods Market.  “Hence our decision last week to immediately remove potentially affected chocolate bar skus from the shelves until this further investigation was complete."

Photos: Product labels

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