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Recall -- Firm Press Release

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Gerber® Announces Nationwide Voluntary Recall of Gerber ORGANIC Rice™ and Gerber ORGANIC Oatmeal™ 8 Ounce Cereals Due to a Potential Choking Hazard

Contact:
David Mortazavi
646-326-3926

FOR IMMEDIATE RELEASE -- July 13, 2007, Gerber Products Company, a division of Novartis Consumer Health, is voluntarily recalling all packages of Gerber ORGANIC Rice and ORGANIC Oatmeal Cereals due to a potential choking risk. A limited quantity of product may contain lumps of cereal, which do not dissolve in water or milk and pose a potential choking hazard. Gerber has received choking complaints, but no reports of injury. The FDA is aware of this recall.

The product has been distributed in the United States, Puerto Rico and the Caribbean. If a consumer has Gerber ORGANIC Rice or Gerber ORGANIC Oatmeal Cereal, they should not use the product and call the Gerber Parents Resource Center 1-800-443-7237 or 1-231-928-3000 to return the product and receive a full refund.

Gerber ORGANIC Rice and ORGANIC Oatmeal Cereals are sold in 8 ounce boxes and all codes are being recalled. Gerber ORGANIC Rice UPC Code is 15000 12504. Gerber ORGANIC Oatmeal UPC Code is 15000 12502. These numbers can be found on the bottom right side of the box.

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Photo: Gerber Oatmeal

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