Once considered an odd idea, organizational storytelling has become widely recognized as a powerful, results-driven tool for success. Discover how narrative forges connections, strengthens relationships, informs strategy, enhances persuasive communication - and ultimately supports improving organizational performance. Managers, consultants, executives and communicators of all types will benefit from learning how to align narrative with personal/organizational mission, track the history of organizational storytelling, identify and use the seven elements of narrative form, and explore strategies for crafting clear content. |