Uwakwe C, Agofure SO, Ogundiran AO, Okamgba KC; International Conference on AIDS.
Int Conf AIDS. 1998; 12: 217 (abstract no. 14172).
Dept Guidance Counselling Ibadan, University Ibadan, Nigeria.
BACKGROUND: This study was designed to identify aspects of culturally appropriate content and presentation in persuasive communication that would have a significant impact on sensitizing young Nigerian adult university students to cultivate HIV/AIDS preventive attitudes and behaviours. METHODS: the sample consisted of male and female university students (n = 780) in the resident university campus of Ibadan, and the non-resident Ogun State University, Ago-Iwoye, Nigeria. The students responded to a questionnaire regarding their sexual self efficacy and risk-taking, preferred medium of HIV/AIDS communication, variants of informational and emotional content of message and possible effect of the passage of time on changes in attitudes, knowledge and behaviours resulting from persuasive communication on HIV/AIDS prevention. Indepth interviews and focus group discussions were also conducted on the above themes. RESULTS: The respondents (34.2%) perceive themselves to be at risk of HIV, but only 28.4% adopt any HIV preventive methods. Preference was for print (posters and hand bills) and electronic (video) media in the dissemination of HIV/AIDS information. Respondents ascribed higher persuasive quality to testimonies of HIV/AIDS patients, or direct account of peers who have encountered such patients as effective in sensitization for sexual behaviour change on campus. CONCLUSIONS: Persuasive communication for sexual risk behaviour modification among Nigerian University students holds promise for success when testimonies of HIV/AIDS patients are incorporated in such intervention and supplemented with appropriate print and video education materials for this vulnerable but oblivious cohort.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- Adult
- Behavior
- Communication
- Educational Status
- Female
- HIV Infections
- HIV Seropositivity
- Health Knowledge, Attitudes, Practice
- Humans
- Knowledge
- Male
- Nigeria
- Persuasive Communication
- Questionnaires
- Sexual Behavior
- Students
- Teaching
- Thinking
- Universities
- Work
- education
Other ID:
UI: 102228041
From Meeting Abstracts