National Customer Service Week always occurs the first full week of October. According to the ICSA, the purpose of National Customer Service Week is "to create a positive message that lasts all year long and to provide a productive opportunity to generate an even stronger commitment to customer service excellence."

Following are the goals established by the founders of customer service week, which were and are the basis for the development and celebration of National Customer Service Week:

• Boost morale, motivation, and teamwork in your department.
• Reward your frontline reps for the important work they do all year long.
• Thank other departments for their support.
• Let your customers know that you are committed to customer satisfaction.