National Wear Red Day is Friday, February 1, 2008
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Resources

The links below are tools that have been created to help you promote your local National Wear Red Day activities.  You can also download any or all of The Heart Truth educational materials to help raise awareness about heart disease among women in your community.  For National Wear Red Day ideas and resources available in Spanish, go to the en español page.

Adobe® Reader® is required to read the PDF files.

TOOLS

•  Promotional Web Banners
•  Newsletter Drop-in Ad (PDF 353 KB, see download instructions)
•  Newsletter Article (text-only printable page)
•  Email Alert (text-only printable page)
•  Poster 11x17 (PDF 4.5 MB)
•  Flyer 8.5x11 (PDF 5.2 MB)
•  Paycheck Insert (PDF 156 KB). Text-only HTML version.
•  State/Local Official Proclamation (text-only printable page)
•  Letter to First Spouse (text-only printable page)
•  Statewide Initiative:  A Case Study (text-only printable page)
•  PSA Radio Script (text-only printable page)
•  Media Alert (text-only printable page)
•  Media Pitch Letter (text-only printable page)
•  Press Release (text-only printable page)

 



MATERIALS
• 
Airport Diorama
•  Brochure
•  Cookbook
•  The Heart Truth DVD
•  Fact Sheets
•  Handbook
•  Images
•  Infographs
•  Red Dress Note Cards
•  Red Dress Pin
•  Poster
•  Print PSAs
•  Radio PSAs
•  Speaker's Kit
•  The Heart Truth for Women Video
 
Airport Diorama
The Red Dress Collection airport diorama can be found in airports across the country.
View Online (PDF 86K)

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Brochure
The campaign brochure features women telling their own stories about heart disease and provides information about risk factors and a checklist of key questions to ask your doctor.
The Heart Truth for Women Brochure (PDF 112K)
    Ordering Information

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Cookbook
 What's good for your heart is great for your taste buds.  As the recipes in this special collection will show, you don't have to lose flavor to gain health.
Keep the Beat Heart Healthy Recipes
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The Heart Truth DVD
This DVD contains a compilation of The Heart Truth's most popular video and broadcast segments, allowing you to feature The Heart Truth and the Red Dress during your outreach events.  Segments include:  The Heart Truth TV PSAs, The Heart Truth for Women Video, The Heart Truth featuring Mrs. Laura Bush, Red Dress Collection 2004 Fashion Show, Red Dress Collection 2005 Fashion Show, and Red Dress Collection 2005 Heart Health Introduction Video.  All segments are closed captioned for the hearing impaired.
Ordering Information

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Fact Sheets
These easy-to-read fact sheets give essential information women need to find out their risk of heart disease and take action to reduce it.  Read them for your own information, or order multiple copies to share with women in your community and workplace.
The Heart Truth:  Campaign Overview (PDF 324K)
The Heart Truth for Women:  If You Have Heart Disease (PDF 419K)
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The Heart Truth:  Women and Heart Disease (PDF 118K)
The Heart Truth for Women:  An Action Plan (PDF 86K)
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The Heart Truth for African American Women:  An Action Plan (PDF 117K)
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The Heart Truth for Latinas:  An Action Plan (PDF 116K)
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When Delicious Meets Nutritious:  Recipes for Heart Health (PDF 88K)
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Handbook

The 122-page, full-color, 20th anniversary edition of The Healthy Heart Handbook for Women provides the most recent information on women's heart disease and practical suggestions for reducing your own risk.

The Healthy Heart Handbook for Women (PDF 2.5M)
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Images
A collection of pictures from local groups and partners celebrating National Wear Red Day
View National Wear Red Day pictures
    For additional images of information, visit The Heart Truth Image Library or contact media@hearttruth.org.

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Infographs
•  Questions To Ask Your Doctor/What's Your Risk? (PDF 31K)
•  Leading Causes of Death for American Women (2004) (PDF 66K)
  Red Dress Graph View Online (PDF 63K)
Downloadable Image (2.04 MB)
This file is compressed (zipped).  You need a program to unzip the files.  If you do not have a program, you may download StuffIt Expander

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Poster
Features real women who have heart disease and conveys the message that Heart Disease Doesn't Care What You Wear—It's the #1 Killer of American Women.
Real Women Wear Red Poster 11x17 (PDF 93K)
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Print PSAs
Print PSAs featuring various images of the Red Dress that can be used in magazines, newsletters, and newspapers.  Downloadable photos and graphics, including the print PSAs, are available in the Image Library.
•  Real Women Wear Red (PDF 70K)
•  Single Red Dress (PDF 52K)
•  Red Dress Collection (PDF 67K)
•  The Truth Isn't Pretty (PDF 62K)
•  Angela Lindvall (PDF 66K)

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Radio PSAs
Jackie's Story :30 Spot (128K, need RealPlayer)
    Transcript (text-only printable format)
Radio Script (PDF, 28K)
Joan's Story :60 Spot (248K, need RealPlayer)
    Transcript (text-only printable format)
Radio Script (PDF, 28K)
Ann's Story :30 Spot (128K, need RealPlayer)
    Transcript (text-only printable format)
Radio Script (PDF, 28K)
Did You Know? :30 Spot (128K, need RealPlayer)
    Transcript (text-only printable format)
Radio Script (PDF, 28K)
If You Could :60 Spot (248K, need RealPlayer)
    Transcript (text-only printable format)
Radio Script (PDF, 28K)

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The Red Dress Pin

As the national symbol for women and heart disease awareness, the Red Dress Pin serves as a red alert for women.

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Special Anniversary Red Dress Pin

Celebrate 5 years of this landmark heart health awareness movement by wearing this special anniversary edition of the Red Dress Pin. Encrusted in red Swarovski crystals with a delicate heart accent. Approximately 1 ¼ in. high.

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Speaker's Kit
The Heart Truth for Women:  A Speaker's Kit is easy to use and supplies all you need to hold a one-hour session on heart disease—instructions, overheads, handouts, responses to likely questions, and a compelling VHS video, which features women telling their own stories about how heart disease changed their lives.  The video is also available on The Heart Truth DVD.
Speaker's Guide (PDF 3.46MB)
Presentation (download menu/text-only version available)
Promotional Poster 8.5x11 (PDF 73K)
Promotional Poster 11x17 (PDF 86K)
Video (need RealPlayer to view)
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The Heart Truth for Women Video
This video is an effective tool for patients, community groups, women's clubs, and families seeking to raise awareness of heart disease among women.  It shares five "stories from the heart" about how heart disease has changed the lives and outlooks of women.
Ordering information

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