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CORPORATE PARTNERS |
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| The Heart Truth acknowledges its Red Dress Collection 2008 Sponsors — |
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Diet Coke, one of the world's most recognizable brands, has joined the effort to raise awareness about women and heart disease in a new, powerful partnership with The Heart Truth.
In February 2008, the campaign's Red Dress symbol will appear on selected Diet Coke products as part of a multi-faceted program to reach American consumers with information on heart health. The Red Dress symbol, campaign messages, and risk factor information will be shared with millions through Diet Coke's presenting sponsorship of the Red Dress Collection 2008 Fashion Show and The Heart Truth Road Show, bringing heart health screenings to 10 U.S. cities. The partnership includes a pilot program involving an NHLBI/Diet Coke collaboration on a survey to determine awareness of heart disease among women and the impact of this partnership.
In addition, inclusion of The Heart Truth in Diet Coke's sponsorship of the Oscars in February 2008 affords the issue a significant new platform through appearances of Diet Coke's program spokesperson Heidi Klum. Media advertising, consumer retail programs, and employee outreach round out the program that will drive Diet Coke consumers to redeem "MyCokeRewards" points to raise funds for the Foundation for the National Institutes of Health to further the efforts of women's heart health awareness and research. Visit www.mycokerewards.com for more information. |
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Johnson & Johnson, the world's most broadly-based health care company, is proud to support The Heart Truth campaign and help consumers take care of their heart health. Returning to Mercedes-Benz Fashion Week as a sponsor for the fifth consecutive year, Johnson & Johnson serves as a national sponsor of the Red Dress Collection 2008 Fashion Show. The company continues to spread The Heart Truth message about the importance of wellness and its connection to heart disease through programs from its affiliated companies designed to encourage women to learn more about heart disease treatment options. Visit www.jnj.com and www.cypherusa.com for more information. |
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Swarovski, the world leader in cut crystal, is accelerating the fight against heart disease by helping to raise women's awareness of their #1 killer. Reinforcing its commitment to this issue, Swarovski co-sponsored the Red Dress Collection 2005, 2006, and 2007 Fashion Shows and is a national sponsor and the exclusive jeweler of Red Dress Collection 2008 Fashion Show at Mercedes-Benz Fashion Week in New York on National Wear Red Day. Swarovski also created an original Daniel Swarovski dress designed by Swarovski's Creative Director Nathalie Colin-Roblique that will be worn by actress Molly Sims. Additional initiatives to support The Heart Truth and its national symbol include the creation of the Swarovski's Red Dress pin and other heart-inspired accessories as part of its special collection to help raise funds and awareness for women and heart disease. Visit www.swarovski.com for more information.
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Bobbi Brown Cosmetics, a revolutionary in the cosmetics industry joins The Heart Truth to help women recognize their inner and outer beauty by being heart healthy and promoting the Red Dress as the national symbol for women and heart disease awareness. Internationally-renowned beauty expert Bobbi Brown and her team of artists return to Mercedes-Benz Fashion Week on National Wear Red Day to create runway ready faces for dozens of the most celebrated women as they walk in the Red Dress Collection 2008 Fashion Show. To support her role as make-up partner, Bobbi Brown is proud to offer a limited-edition "Be True to Your Heart" lip palette for consumers. Visit www.bobbibrowncosmetics.com for more information. |
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