Have you been tempted by ads for products promising quick, easy weight loss? Unfortunately, the products – whether a fad diet, fancy potion or funky machine – usually don't deliver on their promises.

The best way to lose weight is to eat fewer calories and increase your physical activity. Experts suggest aiming for a weight loss goal of about a pound a week.

When you evaluate claims for weight loss products, the Federal Trade Commission recommends a healthy portion of skepticism. If you want to learn more about sound weight loss strategies and how to avoid bogus weight loss claims that don't add up, read Weighing the Evidence in Diet Ads. In the Press Room, you can read about the FTC's law enforcement actions against deceptive weight loss offers. The Resources section links to other government agencies with information on how to lose weight healthfully, including the Food and Drug Administration's page on the ideal way to lose and manage weight.

Glucobate, the Federal Trade Commission's teaser site about evaluating diabetes claims. Be smart. Be skeptical. Learn how to spot the tell-tale signs of health fraud.

FatFoe, the Federal Trade Commission's teaser site about bogus weight loss claims. Learn how to spot the seven claims that almost always signal a diet rip-off.