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About Eat Smart.
Play Hard.™
The
Eat Smart. Play Hard.™ Campaign was launched by USDA's Food and
Nutrition Service (FNS) in 2000. The Campaign encourages and teaches
children, parents, and caregivers to eat healthy and be physically
active everyday. Eat Smart. Play Hard.™ offers resources and tools
to convey and reinforce healthy eating and lifestyle behaviors that
are consistent with the Dietary Guidelines for Americans and the
MyPyramid Food Guidance System.
The Campaign spokescharacter, Power Panther, and his nephew Slurp
are used to communicate the behavior messages. The Eat Smart. Play
Hard.™ materials support the nutrition and physical activity
component of School Wellness, add a new twist to WIC education and
counseling, and reach Food Stamps, Commodity Supplemental Food
Programs, Food Distribution on Indian Reservations participants as
well as child, after school, and summer programs.
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