Identity Standards

We are stronger when we speak as one.

When the diverse individual parts of our great institution associate their unique strengths with those of their peers through a consistent, coordinated use of the University's identity, together we increase our reputation for excellence and protect the integrity of our academics, research, and public engagement missions.

Read a short overview of this site.

The Illinois Brand enter >>

Information about the campus brand strategy, visual identities, and the value and history of the campus logos.

Graphic Standards Manual enter >>

Guidelines for using the campus logos in print and digital media, logo downloads, resources for the campus, guidelines for trademark and licensing issues and stationery, and Frequently Asked Questions.

The Illinois Story enter >>

Talking points, messages, and explanations of who we are and what differentiates Illinois from our peers (under development).

Writing Style Guide enter >>

Punctuation, terms, and formal nouns for campus buildings and organizations for use in external communications.

News and Events enter >>

New guidelines, a message from the Chancellor and Provost, a workshop schedule, and a recognition list of campus units using the standards.