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KEEP KIDS
ALIVE
DRIVE 25® -
A CALL TO ACTION!
“Never doubt
that a small group of thoughtful,
committed
citizens can change the world.
Indeed, it is
the only thing that ever has.”
Margaret Mead
A
non-profit organization founded in the summer of 1998,
Keep Kids Alive
Drive 25®
is a safety campaign targeting observance of the
residential speed limit. In most towns and cities throughout the
U.S. the residential speed limit is 25 mph. Thus the slogan, "Keep
Kids Alive Drive 25®".
Tom
and Wendy Everson began the campaign in their neighborhood in
Omaha, Nebraska. Since that time, Keep
Kids Alive
Drive 25®
has been embraced in over
1000 communities representing
47 states to date.
The mission of
Keep Kids Alive Drive 25® is to end all deaths and injuries caused by speeding
on all roadways. Our target is zero deaths, zero injuries. To
do less is to accept and tolerate deaths and injuries to loved ones;
daughters, sons, mothers, fathers, brothers, sisters, aunts, uncles,
grandparents, and friends.
To accomplish our mission we work to educate and actively engage
citizens throughout the United States in a common commitment to
create safer streets in neighborhoods, and beyond, for the benefit
of all. This includes pedestrians, cyclists, children-at-play,
motorists and their passengers. We work with and through
neighborhood groups, law enforcement, public health agencies,
schools, city/county/state government, public works, businesses,
safety organizations, and any and all civic organizations committed
to creating safe roadways.
The campaign
goal is to unite neighborhoods and communities throughout the U.S.
with a consistent message about safe driving.
Keep Kids Alive Drive 25®
reminds each of us to check our speed and slow down as needed. Since
we as drivers cause the problem of speeding in residential
neighborhoods, and beyond, we must be actively engaged and committed
to being the solution as well. Keep Kids
Alive Drive 25® is a friendly reminder to slow down in a fast-paced world,
as well as an invitation to take personal
responsibility for our driving behavior.
For
communities, it is imperative to send the message that, "Speeding
will not be tolerated in our town!" Keep
Kids Alive Drive 25®
works to
support this message by educating and engaging drivers, pedestrians,
cyclists, residents, parents, schools, businesses, law enforcement,
public works, and many others in making safer streets a reality.
This is why we exist.
DID YOU KNOW?
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41,059 people
– daughters, sons, brothers, sisters, mothers, fathers, friends –
died on
America’s roadways in 2007.
That’s an average of over 112 deaths per day
each and every day of the year. (National Highway Traffic Safety Administration (NHTSA) – 2008)
-
4,327 pedestrians died while
walking in neighborhoods or crossing streets in 2005. 500
of these deaths were children under 14 years-old. (NHTSA 2008)
-
2,490,000 people were injured in
motor vehicle incidents in 2007 (NHTSA 2008)
-
The death rate on residential
streets is over twice that of highways -measured per miles driven
(NHTSA – 2005)
-
AAA
Foundation for Traffic Safety - 2006)
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We
invite you to browse our site to benefit from the information
available through the link buttons on the left-hand side of this
page. As you click on each of the buttons you will discover
information about how to begin a Keep Kids
Alive Drive 25® campaign
in your community, what you can do in your own neighborhood, and
pick up on helpful parenting tips. You can also find out what
communities around the country are doing to grow local campaigns.
Take time to click on the
State Contacts/Retailers button to connect with local
contacts in your state.
In
addition, please take time to find out about our
STOP! TAKE 3 TO SEE®, SEAT BELTS-FASTENATING!®,
Be Aware! Drive With
Care™,
and Check Your Speed®/No Need To Speed®
initiatives. These are designed to complement
Keep Kids Alive Drive 25®.
Once you review information, you are welcome to contact us via phone
or e-mail to request additional ideas about how to begin a campaign
in your community. We are available for on-site
consultation and support in launching your local campaign.
You
can also choose to purchase one or more of the many
Keep Kids Alive
Drive 25®
items designed to raise awareness and to remind us all to
demonstrate care and safety in our driving habits. Proceeds from
these products help to fund the growth of
Keep Kids Alive Drive 25®
throughout the United States.
40%
of your purchase counts as a
tax-deductible charitable donation.
We are grateful for all of our
partners and sponsors. Thousands of you are ambassadors for safe
driving each and every day as you educate your neighbors, friends,
and co-workers. Business and Foundation sponsorships and donors,
including the Ford Motor Company Fund's Driving Skills for
Life - click here,
Palisades Insurance of New Jersey, GEICO Philanthropic Foundation,
AAMCO, American Family Insurance, Atchley Ford (Omaha, NE), Tucson
Electric Company, UPS, Wells Fargo Bank,
along with numerous civic
organizations, including Rotary, Optimists, Kiwanis,
and Lions Clubs
have been vital in supporting the mission of
Keep Kids Alive Drive 25®
both
financially and in action. We welcome the involvement of your
business, foundation, or civic organization in supporting local and
national growth of the campaign. Please
click here
to make a difference through your
financial support.
At
any time,
please e-mail or call with any questions or comments concerning
the campaign. We wish you all the best as you care for
your own children as well as for all children and pedestrians of all
ages out and about in your neighborhood each day. And remember,
Keep Kids Alive
Drive 25®
- It’s About Kids!
It’s About Safety!
It’s About Caring! It’s About Time!®
Yours in safety,
Tom Everson
Tom Everson
Executive Director/Founder
Keep Kids Alive
Drive 25®
402-334-1391
kkad25@kkad25.org
PO Box 45563
Omaha, NE 68145
Keep Kids
Alive
Drive 25®
is a Non-Profit 501(c)(3) Organization. Tax deductible
donations can be made by clicking on this
DONATE
link.
Our Board of Directors:
Russ
Lloyd - President
(Construction Engineer for Union Pacific
Railroad)
Kevin Furey, CPA -
Treasurer (Fuhrman,
Smolsky & Furey, P.C.)
Anne Lloyd - Secretary and Board Member At-Large (Teacher
Omaha Public Schools)
Simera Reynolds - Board Member (Nebraska State
Executive of Mothers Against Drunk Driving)
Camille Hawk - Board Member (Lawyer with the firm of
Fitzgerald, Schorr, Barmettler and Brennan, P.C.,
L.L.O, Omaha)
Tyler Langel - Board
Member (Financial Advisor - Edward Jones)
Mary Kay Halpin -Board Member (Finance &
Marketing)
Joe Schwaller - Board Member (Owner of Connect IT Staffing)
Doug Geyer - Board Member (State Farm Insurance Agency)
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