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SAMA CEO Bernard Quancard speaks with Selling Power’s Gerhard Gschwandtner The Role of Strategic Account Management  |
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SAMA Blog
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Recent post:
Recent post:
- Yes, Provoke Your Customers. But It’s Not Enough.
Mon, 20 Apr 2009 21:04:49 +0000
Bravo to co-authors Philip Lay, Todd Hewlin and Geoffrey Moore for encouraging suppliers to agitate their customers as a way to add value and beat the current economic crisis (“In a Downturn, Provoke Your Customers,” Harvard Business Review, March 2009). In the article, they beautifully describe the process by which organizations can provoke their customers. But [...] comments
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Velocity® SAMA’s quarterly magazine is your resource for information to speed past the competition. Subscribe today and receive 4 issues for $65 or become a SAMA member and receive Velocity as part of your benefits. View contents of current issue |
| By Popular Demand: Focus Newsletters for Account Managers & Teams | |
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Need practical account manager and team-specific tactics & strategies? Our semi-annual Focus newsletters complement the big-picture SAM view in Velocity®, our flagship publication. Both newsletters are FREE to SAMA members; get them as PDFs or e-books by logging in. |
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2008 Survey of Strategic Account Management Compensation Practices The report summarizes and graphs FY 2007 data on compensation levels for SAM positions, plan designs & measures, incentive criteria, sales crediting practices and more. Click here to purchase |
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