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| This Week's Health Tip... |
Check the label on fruit juice:
look for “100% fruit juice” to avoid excess sugar and
reap the nutritious benefits. |
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Substance Use Jump to information on: National Youth Anti-Drug Media Campaign When it comes to ensuring a successful future for our nation’s youth, it is often educators—teachers, coaches, school nurses, guidance counselors, and other school personnel—who empower them to make the healthy choices necessary to excel in life. The National Youth Anti-Drug Media Campaign recognizes that educators play a key role in helping kids with more than academics and strives to support these efforts by providing useful drug prevention resources and information.
The Campaign, a five-year initiative created in 1998 by the White House Office of Drug Control Policy (ONDCP), places a primary emphasis on delivering prevention messages to kids age 11-17, where they live, play and, especially, learn. The Campaign uses a powerful, integrated communications plan to educate and empower young people to reject illicit drugs. In recognition of the critical role educators play, the Campaign has developed one of the nation's most extensive school-based drug education and prevention efforts and uses numerous strategies to reach middle and high school students and teachers. TeachersGuide.org features a variety of the Campaign’s Web-based resources for educators, including standards-based classroom activities, curriculum guides, the latest drug-specific fact sheets and links to other relevant prevention resources. To help make for a safe and drug-free school year, check out the following links for more information on drug prevention resources designed for teachers, students and parents: Educators TeachersGuide.org provides teachers with ideas for incorporating drug prevention messages into their lesson plans, standards-based classroom activities, teaching tips and curriculum guides to help deter students from using or trying drugs. It was created and designed with input from veteran educators, behavioral experts and social marketers. Students Freevibe helps young people understand the dangers of substance abuse and make responsible decisions with their lives. The site features moderated bulletin boards, role-playing games, media literacy tools, and facts about today's drugs. Freevibe was developed in a collaborative effort with Sony Pictures Digital Entertainment, the National Clearinghouse for Alcohol and Drug Information, and the Campaign. StraightScoop.org is designed for junior high school and high school reporters and editors as part of the Campaign's Straight Scoop News Bureau. The site encourages students to report on drug-related issues in school-based publications and broadcasts. It features news bulletins, story ideas, and tips from professional journalists. Parents and others TheAntiDrug.com provides parents and other adult caregivers with strategies and tips on raising healthy, drug-free children. This award-winning site encourages parents to help their children with these difficult issues by offering information from behavioral experts as well as other parents. It also offers suggestions on how to address sensitive subjects such as a parent's personal history with drugs. Information from TheAntiDrug.com is now available in Spanish at www.laantidroga.com and in various Asian languages (Korean, Cambodian, Chinese and Vietnamese) through the homepage. The site also offers a parenting tips e-mail service. National Youth Anti-Drug Media Campaign provides Campaign stakeholders with information about the ONDCP's drug prevention programs, activities and strategies. The site includes the Campaign's press releases, announcements and quarterly newsletter, as well as downloadable anti-drug banners that can easily be posted on stakeholder Web sites. Every day, 3,000 American youth start to smoke. The average youth smoker begins at age 13; within less than two years, he or she is smoking daily. Most of these kids know about the risks associated with tobacco use. Why isn't the message sinking in? It may be the power of advertising. Or because teens think they're immortal. The risk just doesn't seem that real. Or maybe we haven't encouraged kids to take the problem into their own hands - by becoming tobacco control advocates in their schools and communities. This is the premise being explored by our new program, Kids Act to Control Tobacco! (Kids ACT!).
Alcohol Young people smoke, dip or drink for a variety of reasons, including being influenced by peers, family and the media. There is no ignoring the intensity with which tobacco and alcohol companies promote their products as normal or glamorous, as ways to alternatively celebrate life's joys and escape its frustrations. This was one of the reasons that NEA HIN partnered with the Centers for Disease Control and Prevention's Office on Smoking and Health on the creation and implementation of MediaSharp, a guide to help young people critically assess how media normalize, glamorize and create role models for unhealthy lifestyles and behaviors.
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