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ONLINE TOOLKIT
Our Online Toolkit contains all of the information, ideas, and materials you will need to plan your own Heart Truth event.
This Toolkit is designed to help you bring women and heart disease to center stage in your community through The Heart Truth campaign and its
Red Dress Project.
The Heart Truth Online Toolkit is funded by the Office on Women's Health, DHHS.
Activity Ideas
These Activity Ideas can help you spread the word in your community.
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Activity Registry
The Heart Truth Activity Registry
Many organizations are working to spread The Heart Truth. The activity registry is designed to allow you to share your successful activities
and events. Browse through this registry for ideas, and be sure to share what you've done with others.
Background InformationLearn more about The Heart Truth campaign and how we are reaching out to women about the dangers of heart disease.
The Heart Truth: Campaign Overview
Provides an overview of The Heart Truth campaign and its Red Dress Project, including
campaign messages, components, and partner information.
back to top Promotional and Educational MaterialsUse these downloadable materials to conduct your activity.
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The Healthy Heart Handbook for Women
The 122-page, full-color, 20th anniversary edition of The
Healthy Heart Handbook for Women provides the most recent
information on women's heart disease and practical suggestions
for reducing your own risk.
The Red Dress Pin
As the national symbol for women and heart disease awareness, the Red Dress Pin serves as a red alert for women.
Special Anniversary Red Dress Pin
Celebrate 5 years of this landmark heart health awareness movement by wearing this special anniversary edition of the Red Dress Pin. Encrusted in red Swarovski crystals with a delicate heart accent. Approximately 1 Celebrate 5 years of this landmark heart health awareness movement by wearing this special anniversary edition of the Red Dress Pin. Encrusted in red Swarovski crystals with a delicate heart accent. Approximately 1 ¼ in. high. in. high.
The Heart Truth for Women Brochure
The campaign brochure features women telling their own stories
about heart disease and provides information about risk factors
and a checklist of key questions to ask your doctor.
The Heart Truth for Women: A Speaker's Kit
The Heart Truth for Women: A Speaker's Kit is easy to use
and supplies all you need to hold a one-hour session on heart disease—instructions,
overheads, handouts, responses to likely questions, and a compelling video, which features women telling their own stories about how
heart disease changed their lives.
The Heart Truth DVD
This DVD contains a compilation of The Heart Truth's most popular video and broadcast segments, allowing you to feature The Heart Truth and the Red Dress during your outreach events. Segments include: The Heart Truth TV PSAs, The Heart Truth for Women Video, The Heart Truth featuring Mrs. Laura Bush, Red Dress Collection 2004 Fashion Show, Red Dress Collection 2005 Fashion Show, and Red Dress Collection 2005 Heart Health Introduction Video, Red Dress Collection 2006 Heart Health Introduction Video, Red Dress Collection 2006 Fashion Show, Red Dress Collection 2007 Heart Health Introduction Video, and Red Dress Collection 2007 Fashion Show. All segments are closed captioned for the hearing impaired.
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Fact SheetsThese easy-to-read fact sheets give essential information women need to find out their risk of heart disease and take action to reduce it. Read them for your own information, or order multiple copies to share with women in your community and workplace.
The Heart Truth for Women: An Action PlanGives women the information they need to talk with their doctor about their risk of heart disease and provides an action plan.
The Heart Truth for Women: If You Have Heart Disease
Explains what heart disease is, reviews screening tests, describes treatment options, lists heart attack warning signs, and gives you the key steps for
developing your own plan.
The Heart Truth for African American Women: An Action PlanProvides The Heart Truth facts and figures specific to African American women.
The Heart Truth for Latinas: An Action PlanProvides The Heart Truth facts and figures specific to Latinas.
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The Heart Truth Partners
Provides information and listing of community, government, and nonprofit partners of The Heart Truth.
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Real Women Wear Red Poster
Features real women who have heart disease and conveys the message that Heart Disease Doesn't Care What You Wear—It's the #1 Killer of American
Women.
Questions To Ask Your Doctor/What's Your Risk?A list of questions to ask your doctor and a quiz to find out your risk of heart attack.
Leading Causes of Death for American Women (2005)
Two graphs illustrating the five leading causes of death among American women.
Print PSAsPrint PSAs featuring various images of the Red Dress that can be used in magazines, newsletters,
and newspapers. Downloadable photos and graphics, including the print PSAs, are available
in the Image Library.
Real Women Photography
Red Dress Photography
Sample Media AlertCustomize this media alert, print it on your letterhead, and submit it to your local print, radio, and television media to promote your event.
Sample Media Pitch LetterCustomize this media pitch letter, print it on your letterhead, and submit it to your local television media outlets to request that they run a 3-part series on women and heart disease.
Sample Newsletter ArticleDistribute this article to local publications or organization's newsletters in your community. It is ready to be submitted—just send a hard copy or an electronic file of the article to the publisher. You may also consider adapting it to include information about your planned event.
Sample Partner Outreach LetterCommunity support and participation are a key part of successfully launching The Heart Truth campaign and promoting the Red Dress symbol in your area. You may use or adapt this sample letter to invite potential partners—health care organizations, civic groups, retail outlets, restaurants, and other businesses—to join you in raising awareness for women's risk of heart disease.
Sample Press ReleaseCustomize this press release, print it on your letterhead, and submit it to your local television, radio, and print media outlets to promote your event.
Sample Proclamation
Customize this sample letter to request that a local or state official issue a proclamation about women and heart disease as part of a local or statewide
observance. Use the sample as a model to write your letter and proclamation—consider inserting local statistics and facts regarding women
and heart disease to localize your proclamation.
Examples of national observances include: February—American Heart Month; National Wear Read Day (first Friday in February); May—National
High Blood Pressure and American Stroke Month; and September—National Cholesterol Education Month. For a complete listing of national
health observances go to www.healthfinder.gov/library/nho/nho.asp. For
examples of community and local observances, view our online Activity
Registry.
Ten Commandments for a Healthy HeartThese "10 Commandments" can be used to support a Red Dress Sunday/Sabbath event and may be posted in your weekly bulletin.
Talking Points for Red Dress Sunday/Sabbath
By hosting a Red Dress Sunday/Sabbath event, you can spread the word about heart disease to women in your faith community. Encourage women to wear
red on Sunday/Sabbath and provide these talking points for clergy to share a message of health and hope. NHLBI also has several educational materials
that can be given out at this service, such as The Healthy Heart Handbook for Women, Red
Dress Pin, fact sheets, brochure, and poster.
Text E-mail TemplatesUse these sample e-mails to send a message about the campaign to your organization's online network.
The Heart Truth Logos
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