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Campaign Materials

 Online Toolkit

The Heart Truth Online Toolkit
Our Online Toolkit contains all of the information, ideas, and materials you will need to plan your own Heart Truth event.

Additional Resources

Make a difference in women's lives by spreading The Heart Truth in your community.  The campaign materials are easy to use in a wide variety of settings, whether you represent a health care facility, business, non-profit organization, government agency, or community group. In fact, anyone who wants to make a difference in women's lives can help spread The Heart Truth.

Also, be sure to check out The Heart Truth for Women: A Speaker's Kit, which has an easy-to-use speaker's guide and video—everything you need to make a compelling presentation to your community group.  Act now to protect your heart health—and help others protect theirs.

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Wallet Card

  • A compact patient information card containing tips for heart health, heart disease risk factors, and numbers all women should know to fight heart disease.  It also includes space for recording personal results from blood pressure, blood cholesterol, and blood glucose screenings, as well as a listing of NHLBI guidelines for healthy numbers.  This card makes a terrific give-away resource for health fairs, information centers, and health care providers.

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  • The Healthy Heart Handbook for Women

    The 122-page, full-color, 20th anniversary edition of The Healthy Heart Handbook for Women provides the most recent information on women's heart disease and practical suggestions for reducing your own risk.

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Red Dress Pin

  • The Red Dress Pin

    As the national symbol for women and heart disease awareness, the Red Dress Pin serves as a red alert for women.
  • Special Anniversary Red Dress Pin

    Celebrate 5 years of this landmark heart health awareness movement by wearing this special anniversary edition of the Red Dress Pin.  Encrusted in red Swarovski crystals with a delicate heart accent.  Approximately 1 ¼ in. high.

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  • The Heart Truth for Women Brochure

    The campaign brochure features women telling their own stories about heart disease and provides information about risk factors and a checklist of key questions to ask your doctor.

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Speaker's Kit

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The Heart Truth DVD

  • The Heart Truth DVD

    This DVD contains a compilation of The Heart Truth's most popular video and broadcast segments, allowing you to feature The Heart Truth and the Red Dress during your outreach events. Segments include: The Heart Truth TV PSAs, The Heart Truth for Women Video, The Heart Truth featuring Mrs. Laura Bush, Red Dress Collection 2004 Fashion Show, Red Dress Collection 2005 Fashion Show, and Red Dress Collection 2005 Heart Health Introduction Video, Red Dress Collection 2006 Heart Health Introduction Video, Red Dress Collection 2006 Fashion Show, Red Dress Collection 2007 Heart Health Introduction Video, and Red Dress Collection 2007 Fashion Show. All segments are closed captioned for the hearing impaired.

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Fact Sheets

These easy-to-read fact sheets give essential information women need to find out their risk of heart disease and take action to reduce it.  Read them for your own information, or order multiple copies to share with women in your community and workplace.

  • The Heart Truth:  Campaign Overview

    Provides an overview of The Heart Truth campaign and its Red Dress Project, including campaign messages, components, and partner information.
  • The Heart Truth Partners

    Provides information and listing of community, government, and nonprofit partners of The Heart Truth.
  • The Heart Truth for African American Women:  An Action Plan

    Provides The Heart Truth facts and figures specific to African American women.
  • The Heart Truth for Women:  An Action Plan

    Gives women the information they need to talk with their doctor about their risk of heart disease and provides an action plan.
  • The Heart Truth for Women:  If You Have Heart Disease

    Explains what heart disease is, reviews screening tests, describes treatment options, lists heart attack warning signs and gives you the key steps for developing your own plan.
  • When Delicious Meets Nutritious:  Recipes for Heart Health

    Features 10 mouth-watering recipes and lists practical tips and substitutions for creating heart healthy versions of your favorite recipes.

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  • Questions To Ask Your Doctor/What's Your Risk?

    A list of questions to ask your doctor and a quiz to find out your risk of heart attack.
  • Heart Disease Risk Factor "Mulitplier Effect" in Midlife Women

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Print PSAs

Print PSAs featuring various images of the Red Dress that can be used in magazines, newsletters, and newspapers.  Downloadable photos and graphics, including the print PSAs, are available in the Image Library.

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Airport Dioramas

The Red Dress Collection and First Ladies Collection airport dioramas can be found in airports across the country.

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  • Keep the Beat:  Heart Healthy Recipes

    What's good for your heart is great for your taste buds.  As the recipes in this special collection will show, you don't have to lose flavor to gain health.

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