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Chances are, you've been hearing a lot of information lately on women and heart disease.  That's because The Heart Truth campaign is working with partners to spread the word that heart disease is a major women's health concern.  Learn more about some special events and programs that have been focusing attention on this important issue.

Downloadable photos and graphics for use in news stories or articles related to The Heart Truth campaign are available in the Image Library or by contacting media@hearttruth.org.

Mercedes-Benz Fashion Week 2008

The Heart Truth 2008

On National Wear Red Day—February 1, 2008—The Heart Truth rolled out the red carpet for 15 of today’s celebrated women donning one-of-a-kind Red Dresses by America’s top designers for women’s heart health.  The Red Dress Collection 2008 Fashion Show was made possible by presenting sponsor Diet Coke; national sponsors Johnson & Johnson, and Swarovski; and make-up partner Bobbi Brown Cosmetics.
Fashion Show >


Red Dress Single City Community Events

Image of Single City Event

The Single City Program brings a sampling of the Red Dress Collection to communities as part of educational activities about women and heart disease.  Local hospitals, community groups, and women's health organizations sponsor Red Dress-themed health fairs, health screenings, luncheons, fashion shows, and Red Dress gala events to extend the reach of The Heart Truth messages.
Single City Program >


First Ladies Red Dress Collection, Ronald Reagan Presidential
Library and Museum

First Ladies Red Dress Collection

The Heart Truth First Ladies Red Dress Collection exhibited at the Ronald Reagan Presidential Library and Museum in California from February 16 through May 13, 2007.  This unique display, which originally debuted at the The John F. Kennedy Center in 2005, featured red gowns and suits worn by America's living First Ladies as well as designer red dresses from the Red Dress Collection 2007 to raise awareness of the #1 killer of women—heart disease.  This showing of the collection is made possible with the support of Quaker Oatmeal.
View First Ladies Red Dress Collection >


The Heart Truth Road Show

Image from the Road Show

The National Heart, Lung, and Blood Institute (NHLBI), together with the Office on Women's Health, DHHS, and other partners created The Heart Truth Road Show to bring health education and heart disease risk factor screenings to populations in U.S. cities at high risk for heart disease, the #1 killer of Americans.  Learn more about the 2008 Road Show, sponsored by Diet Coke, as it travels to a city near you.
Road Show >


National Wear Red Day

Image of National Wear Red Day

National Wear Red Day supports the Red Dress as the national symbol for women and heart disease awareness.  On the first Friday in February each year, women and men across the country can unite in the national movement to give women a personal and urgent wakeup call about their risk of heart disease.
National Wear Red Day >


The Heart Truth Champions Program

Image from The Heart Truth Champions Program

The Heart Truth Champions program is an initiative aimed at equipping health advocates and educators to spread the word in local communities about women and heart disease.  During a half-day training, "Champions" (health educators, health care providers, faith-based leaders, and other women's health advocates) are trained and equipped to incorporate Heart Truth messages and materials into their existing community health outreach activities.  Champions are selected based on their current position and involvement in health education and community outreach in their local area.  The Office on Women's Health, DHHS, sponsors this program.
The Heart Truth Champions Program >


Women of Color Initiative

Image of real women in red

On the morning of February 4, 2005—National Wear Red Day—The Heart Truth announced the campaign's Women of Color Initiative.  The program highlighted The Heart Truth's partnerships with leading organizations representing and reaching women of color and previewed a selection of dresses from the Red Dress Collection 2005, which debuted later that afternoon at New York Fashion Week.
Women of Color >


Mercedes-Benz Fashion Week 2007

Kelly Ripa at 2007 Red Dress Collection Fashion Show

The Heart Truth commemorated its fifth year at Fashion Week and the remarkable progress that has been made in the fight against heart disease in women with the debut of the Red Dress Collection 2007.  Twenty-three “Celebrated Women” of entertainment, sports, business, and media fame united with top designers to showcase one-of-a-kind Red Dresses.  The Red Dress Collection 2007 was presented by Johnson & Johnson and affiliated companies, with national sponsors Celestial Seasonings and Swarvoski, media partner Lifetime, and make-up partner Bobbi Brown.
Fashion Show >


Olympus Fashion Week 2006

Image from the Olympus Fashion Week 2006

The Heart Truth and its Red Dress Collection 2006—an ensemble of one-of-a-kind red dresses designed to raise awareness about women's risk for heart disease—returned to Fashion Week for its spectacular fourth year.  With the support of the fashion industry, including IMG and 7th on Sixth; celebrity women in music; and co-sponsors Johnson & Johnson and affiliated companies, and Celestial Seasonings, and Swarovski; The Heart Truth's Red Dress Collection took center stage under the tents at Bryant Park on National Wear Red Day, February 3, 2006.  Media partners were Woman's Day and ELLE.
Olympus Fashion Week 2006 >


Olympus Fashion Week 2005

Image of Venus Williams

In February of 2005, The Heart Truth's groundbreaking partnership with America's fashion industry continued as fashion leaders—including top designers and celebrities—united on one runway to debut the third collection of red dresses created exclusively for The Heart Truth campaign.  The Red Dress Collection 2005 Fashion Show was made possible by Johnson & Johnson, Celestial Seasonings, and Swarovski.


Outreach to Health Professionals

Image of Conference Exhibit

The Heart Truth exhibit, sponsored by the National Heart, Lung, and Blood Institute and Office on Women's Health of the U.S. Department of Health and Human Services, urges health professionals to talk to women about heart disease, assess their risk, and motivate them to take action to reduce their risk.  This exhibit travels to health professional conferences to spread The Heart Truth.  
List of conferences >

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First Ladies Collection
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National Wear Red Day
Day One Launch
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