Brand Oregon is the concept of creating an omnibus brand for Oregon to unify state communication and marketing efforts. The board consists of 16 members appointed by the Governor to:
1) create a set of branded messages with a unified look and feel that works for varied industries and state communications;
2) to be in charge of our own story;
3) to sell more Oregon products and create more business opportunities through branded marketing efforts; and
4) to deploy a multi-faceted, long-lasting campaign and with staying power.
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