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Marketing Resources for Partners

Building and labeling ENERGY STAR qualified homes is only the first step for partners. To extend the value of your partnership, you should educate prospective homebuyers about the features and benefits of ENERGY STAR. As an ENERGY STAR partner, you have access to a variety of materials at no cost. This Web page is our partners’ main source of information for the most current ENERGY STAR tools.

You can also download this page as a printable fact sheet PDF (99KB).

  • ENERGY STAR Logos. Promote your partnership and the qualified homes that you are building by using the ENERGY STAR mark. Each version of the mark is intended for specific applications; please refer to the ENERGY STAR Identity Guidelines.
  • Brochures image Marketing Toolkit. Use the ENERGY STAR Marketing Toolkit to create customized promotional materials to educate consumers about the features and benefits of your ENERGY STAR qualified homes through a variety of flyers, display cards, and Web tools.
  • Brochures. Order free copies of our brochures that highlight the energy saving features and other benefits of ENERGY STAR qualified new homes. Display the consumer brochure PDF (1.04MB) in model homes, give it to prospective homebuyers, or distribute it at home shows or workshops. EPA also offers raters and sponsoring organizations a builder recruitment brochure PDF (752KB) called "Build ENERGY STAR Qualified Homes," that provides a business-oriented message about the benefits of building and selling ENERGY STAR qualified homes.
  • image of fact sheetFact Sheets. Educate homebuyers about the many ‘tried-and-true’ energy-efficient features found in ENERGY STAR qualified homes by providing them with detailed Fact Sheets.
  • Web Links from the ENERGY STAR Partner Locator. As a partner, your company, service area, and phone number are now listed on the Partner Locator found on the ENERGY STAR Web site, where consumers come to find information about ENERGY STAR in their area. You also have the opportunity to add a Web link from the Partner Locator to your Web site. To obtain this link, simply ensure that your Web site complies with our Web linking policy.
  • 100 percent image 100% Builder Commitment. ENERGY STAR partners interested in receiving special recognition can commit to building 100% of their homes to meet ENERGY STAR guidelines. Partners making this commitment are denoted with a special 100% icon on the ENERGY STAR Partner Locator.
  • Best Practices for Selling ENERGY STAR Qualified Homes. PDF (83KB) Learn best practices from builders that have successfully used ENERGY STAR as sales advantage.
  • Outreach Partnership. In markets where ENERGY STAR partners use EPA-created advertising to cooperatively promote ENERGY STAR qualified homes, a team of partners can apply for financial support from EPA.
  • ENERGY STAR National Campaigns. Thanks to the hard work of many of our partners, more than a million Americans pledged to replace a light with one that has earned the ENERGY STAR. Americans are now ready to do more. The Change the World, Start with ENERGY STAR campaign encourages Americans to join the fight against global warming by making energy-efficient changes at home and work. Take the ENERGY STAR pledge.

Other Useful Information

  • Presentations. Use customizable presentation templates that target builders, appraisers, and real estate agents. The presentations serve to focus on the value of ENERGY STAR to the audience.
  • Recognition and Awards. ENERGY STAR recognizes partners through annual Leadership in Housing Awards. Each year, award plaques are given to partners who label a qualifying number of homes with the ENERGY STAR.
  • Home Calc. This financial software tool assists partners in calculating and presenting the benefits of investing in an ENERGY STAR qualified home.
  • ENERGY STAR PlaquePlaques and Other Promotional Materials. The following companies have informed EPA that they offer optional ENERGY STAR brass plaques for qualified homes, as well as other ENERGY STAR promotional items, for sale to program partners. For additional information about available products and pricing, please contact the companies directly.
  • Working with ENERGY STAR as a Real Estate Agent. Selling ENERGY STAR qualified homes can help real estate agents maintain status as an expert advisor in the crowded real estate market. Today everyone is concerned about rising energy costs. New homes that earn the ENERGY STAR will cost your clients less to operate, year in and year out, and these homes offer improved comfort and durability.
  • Building Science Web Sites. EPA has comprised a list of building science web sites, such as links to additional resources about energy-efficient home building and organizations that support or complement ENERGY STAR for new homes.