Title: Increasing MBE Competitiveness through Strategic Alliances
Category: Entrepreneurship
Date: 2008
Details: The paper provides practical information on how to identify the best suited strategic ally that can help a minority business enterprise (MBE) grow, secure new business, and compete in the global economy. Minority entrepreneurs are advised to first analyze their desired value proposition and customer base before seeking out a strategic relationship. The paper was written by Professor Len Greenhalgh, from the Tuck School of Business at Dartmouth, in collaboration with the Minority Business Development Agency.