U.S. Census Bureau

2007 NAICS Definitions


454390 Other Direct Selling Establishments

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Illustrative Examples:

Direct selling bottled water providers Direct selling home delivery newspaper routes Direct selling coffee-break service providers Direct selling locker meat provisioners Direct selling frozen food and freezer plan providers Direct selling party plan merchandisers

Cross-References. Establishments primarily engaged in--


Go to: No change 2002 to 2007 No change 1997 to 2002 2002 Economic Census and other data sources

2007
NAICS		2002
NAICS		1997
NAICS		 Corresponding Index Entries
454390454390454390 Bazaars (i.e., temporary stands)
454390454390454390 Bottled water providers, direct selling
454390454390454390 Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
454390454390454390 Christmas trees, cut, direct selling
454390454390454390 Cigarette stands, temporary
454390454390454390 Coffee-break service providers, direct selling
454390454390454390 Direct selling of merchandise (door-to-door)
454390454390454390 Door-to-door retailing of merchandise, direct selling
454390454390454390 Flea markets, temporary location, direct selling
454390454390454390 Frozen food and freezer plan providers, direct selling
454390454390454390 Fruit stands, temporary
454390454390454390 Home delivery newspaper routes, direct selling
454390454390454390 House-to-house direct selling
454390454390454390 In-home sales of merchandise, direct selling
454390454390454390 Locker meat provisioners, direct selling
454390454390454390 Party plan merchandisers, direct selling
454390454390454390 Produce stands, temporary
454390454390454390 Street vendors (except food)
454390454390454390 Water softener service providers, direct selling