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Updated
11 October, 2003
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Breakout Session 24
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Rick Piltz, Climate Change Science Program Office |
Good start, but needs more depth and rigor
Outreach is critically important and needs to be integrated throughout the plan
In particular, needs to be integrated with decision support
Adequate budget needed
Measurable results (What are effective criteria?)
Outreach needs to be treated as a research area in its own right ("Art and Science of Effective Outreach")
Need to engage diverse people in entire outreach process
Need strategy for "multiple publics" and stakeholders
Who is doing outreach (e.g., not just a centralized federal report)
Build on existing networks for distributed (not top down) outreach
Various viewpoints discussed
NA was important project that had substantial outreach component, down to the regional level
Should be learned from and built on, particularly in terms of researcher-stakeholder interactions
NA invited controversy because of design and presentation--"Bulletproof your outreach"
Media as decision makers in their own right
Science culture vs. Commercial media culture as a communication problem
"communication is a young person's game today"
Teachers as decision makers in their own right
Different views on how to relate to K-12 education
Not all want to--or are good at--outreach, but bridge builders need effective training
Federal and academic scientists need incentives and rewards for engaging in outreach
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