A Comprehensive Approach to Teen Driver Safety NHTSA has developed a three-tiered strategy to prevent motor-vehicle-related deaths and injuries for teens: increasing seat belt use, implementing graduated driver licensing, and reducing teens' access to alcohol.
Seat Belt Use Teens buckle up far less frequently than adults do. Despite efforts aimed at increasing belt use among teens, observed seat belt use among teens and young adults (16 to 24 years old) stood at 76 percent in 2006 – the lowest of any age group. In fact, in 2006 the majority (58%) of young people 16 to 20 years old involved in fatal motor vehicle crashes were unbuckled.
This section contains marketing materials and sample earned media tools that have been tested in teen seat belt demonstration projects. You can customize for local use to meet specific objectives, while simultaneously joining with other States, communities, and organizations across the country. We’ve included messaging and sample templates that can serve as the foundation of your teen seat belt initiatives. Please select, tailor, and distribute this material in a way that best fits your needs.
Creative Materials NHSTA’s bold advertising messages are not intended to speak to responsible, law-abiding parents who are already doing the right thing. NHTSA’s messages are targeted to those parents who, for some reason, think it is okay to host parties where underage drinking occurs or to supply alcohol to their teenagers and their teenagers’ friends.