A Comprehensive Approach to Teen Driver Safety
NHTSA has developed a three-tiered strategy to prevent motor-vehicle-related deaths and injuries for teens: increasing seat belt use, implementing graduated driver licensing, and reducing teens' access to alcohol.
| ||Youth Access to Alcohol |
Teens are at far greater risk of death in an alcohol-related crash than the overall population, despite the fact they cannot legally purchase or publicly possess alcohol in any State.
High-visibility enforcement of underage purchase, possession, and provision laws can create a significant deterrent for violation of youth access laws, reduce underage drinking, and decrease alcohol-related crashes. Additionally, parental responsibility is key to educating and protecting our teens. A new emphasis for the 2008 campaign reminds parents to obey the law and help keep their teens safe.
This section contains marketing materials and sample earned media tools that were used in youth access to alcohol demonstration projects. Please select, tailor, and distribute this material in a way that best fits your needs.
Earned Media Materials
NHTSA’s bold advertising messages are not intended to speak to responsible, law-abiding parents who are already doing the right thing. NHTSA’s messages are targeted to those parents who, for some reason, think it is okay to host parties where underage drinking occurs or to supply alcohol to their teenagers and their teenagers’ friends.
Grow up, Parents (26-sec)