TABLE OF CONTENTS

INTRODUCTION
	Project Background
	Organization of the Focus Group Report
METHODOLOGY
	Focus Group Structure
	City Selection
	Screeners
	Participation Profiles
	Focus Group Discussion
	Methodology Issues
SUMMARY OF RESPONSES BY GROUP
	Generic Males – Fort Lee, New Jersey, and Seattle, Washington
	Generic Females – Fort Lee, New Jersey, and Seattle, Washington
	Risky and Safer Males – Minneapolis, Minnesota, and Atlanta, Georgia
	Geographic Differences
FINDINGS BY PROGRAM AREA
	Driver Licensing
	Impaired Driving
	Enforcement
	Safety Belts
	Speeding and Aggressive Driving
	Distracted Driving
	Drowsy Driving
MESSAGE AND DELIVERY SYSTEM RECOMMENDATIONS
	Message Content and Style
	Delivery Mechanisms
ADDITIONAL THOUGHTS ON THE TEENAGE BRAIN
APPENDIX A: FOCUS GROUP SCREENERS
APPENDIX B: FOCUS GROUP QUESTIONS
APPENDIX C: SUMMARY OF FINAL WORKING GROUP MEETING