This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services
Cross-References. Establishments primarily engaged in--
| Go to: | No change 2002 to 2007 | No change 1997 to 2002 | 2002 Economic Census and other data sources |
| 2007 NAICS | 2002 NAICS | 1997 NAICS |
Corresponding Index Entries |
|---|---|---|---|
| 541910 | 541910 | 541910 | Broadcast media rating services |
| 541910 | 541910 | 541910 | Marketing analysis services |
| 541910 | 541910 | 541910 | Marketing research services |
| 541910 | 541910 | 541910 | Opinion research services |
| 541910 | 541910 | 541910 | Political opinion polling services |
| 541910 | 541910 | 541910 | Public opinion polling services |
| 541910 | 541910 | 541910 | Public opinion research services |
| 541910 | 541910 | 541910 | Sampling services, statistical |
