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Agency for Toxic Substances and Disease Registry
Evaluation Primer on Health Risk Communication Programs
Assessment Questions
How many people were reached? (process evaluation)
- Amount of time on radio and television and estimated audience for
those times
- Print coverage and estimated readership
- Number of educational materials distributed
- Number of speeches and presentations and size of audience
- Number of other organizational and personal contacts
Did they respond? (process evaluation)
- Number of in-person, telephone, and mail inquiries (location of
person inquiring, where inquirer heard of the program, and what was
asked)
- Number of new organizations, businesses, and media outlets participating
in the program
- Response from presentations (e.g., filled-out evaluation forms)
Who responded? (outcome evaluation)
- Demographics of responders (e.g., gender, education, income, and
geographic residence)
Was there change? (outcome evaluation)
- Changes in knowledge and attitudes
- Changes in intentions (e.g., intentions to modify diet)
- Actions taken (e.g., increased enrollment in smoking cessation
clinics)
- Policies initiated or other institutional changes made
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