Appendix 1: Content/Style
Publications designed to produce behavioral change need to help
readers get involved with the information and take concrete action. A variety
of devices can help make a product an interactive educational tool.
Example from How to Take Care of Your Baby Before Birth gives the
reader a contact for more information.
Example: How to Take Care of Your Baby Before Birth.
Buying Food and Eating Out gives concrete advice for
making the behavior change the booklet suggests: cutting down on salt.
A Mammogram Could Save Your Life tells the reader how to find out
about where to get a mammogram.
Example One: Buying Food and Eating Out
EATING AWAY FROM HOME
Today people eat lots of foods away from home-- at school, in restaurants,
and other places. When you eat out, remember the food will usually already
have salt in it, so don't add more. Using sauces, gravies, salad dressings,
pickles and seasonings such as catsup, mustard, and soy sauce adds more
salt to foods. Leaving these off can make quite a difference! Many restaurants,
if you ask them, will cook plain foods without adding salt.
Teenagers often go to fast food restaurants. Some of the foods may have
lots of salt. But you can cut back when you eat there, too. You can:
- Order your sandwich or burger plain without the catsup, mustard
and pickles, or try to leave at least one off.
- Eat your French fries and other foods without putting salt on them.
- Learn which foods contain more sodium. For example, burgers with
cheese contain more sodium than plain burgers. Milkshakes contain more sodium
than plain milk, French fries without salt are low in sodium, and orange
juice has almost no sodium. Several fast food restaurant chains know how
much sodium is in their different foods and can give you this information.
Ask for it.
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Example Two: A Mammogram Could Save Your Life
Each of the examples features short sentences in the active
voice. The pieces rely on peer language, using common words such as "having
sex," "germs," and "causes death instead of technical
terms such as intercourse, bacteria, and mortality. When a booklet does
introduce a technical term-- "menopause," it appears in parenthesis
after the more commonly used "change of life."
Example One: If You've Ever Had VD, Learn About AIDS
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Example Two: Keep Your Food Safe
Wood cutting boards are very hard to clean.
Germs hide in the cracks. Use a plastic cutting board instead.
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Example Three: The Pap Test: It Can Save Your Life!
Who needs to have a Pap test?
You do if:
- You are over 18; or
- You are 18 or under and have sex
There is no upper age limit for the Pap test.
Even women who have gone through the change
of life (menopause) need a Pap test every year.
Having a Pelvic Exam and Pap Test uses arrows to sequence the steps
of the pelvic exam, thus preparing the reader for what to expect from the
exam. The booklet limits the number of concepts by focusing on the pelvic
exam.
Example: Having a Pelvic Exam and Pap Test
These passages tell readers what the terms "run in families"
and "cooking until done" mean in concrete terms.
Example One: Diabetes and American Indians
Does high blood sugar run in families?
Yes. Brothers, sisters and children of people with
diabetes tend to get high blood sugar.
You can control blood sugar.
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Example Two: Keep Your Food Safe
Raw meat, raw poultry, raw seafood, and raw
eggs can make you sick. Cook them until they are done:
The Pap Test: It Can Save Your Life uses color, large
type, and underlining to highlight and summarize the main message.
Example: The Pap Test: It Can Save Your Life
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