Measuring the Difference: Guide to Planning and Evaluating Health Information Outreach (September 2000)
![]() | Spiral bound print copies of the guide are available from the National Network of Libraries of Medicine, Pacific Northwest Region. To receive a single free copy, send an email request for "evaluation guide" to nnlm@u.washington.edu. Include your name and mailing address. |
- Table of Contents, Preface, Foreword, Acknowledgements (
458kb)
- Introduction (
106kb)
- Stage 1: Conducting a Community Assessment (
343kb)
- Stage 2: Developing Goals and Objectives (
309kb)
- Stage 3: Planning Activities and Strategies (
638kb)
- Flowchart: Plan Activities and Strategies
- Theories About Behavior Change
- Planning for Activities
- How Does an Audience Assessment Fit In?
- How is an Audience Assessment Conducted?
- Figure 3: Social Learning Theory
- Figure 4: Techniques to Encourage Self-Efficacy
- Figure 5: Definitions from the Extended Parallel Process
- Figure 6: Outreach Messages Using EPPM Model
- Figure 7: Stages of Change Model
- Figure 8: Diffusion of Innovations Theory
- Figure 9: Community Organization
- Figure 10: Theory-based Variables
- References
- Selected Readings
- Sample Outreach Strategies
- Planning Outline Workform
- Task List Workform
- Gowan Library Case Example
- Stage 4: Planning Evaluation (
410kb)
- Stage 5: Gathering Data and Assessing Results (
467kb)
- Stage 6: Utilizing and Reporting Results (
258kb)
- Appendices by Stage (
1294kb)
- Appendix P: Bibliography (
111kb)
- Comment Form (
73kb)
If the PDF files do not display properly in your browser, save the files to your local computer and view them there. Additionally, these PDF files are available in a single zip file: Measuring the Difference, zip file (3530kb)