Web Manager University – Fall 2008
Class Title: Using Social Media to Communicate with Your Customers
| Class Format: | One–Day Course | |
| Instructor: | Shel Holtz, Holtz Communication + Technology | |
| Date: | Wednesday, August 6, 2008 | |
| Time: | 9:00 am – 5:00 pm | |
| Place: | Environmental Protection Agency (EPA) | |
| Fee: | $200 federal, state, or local U.S. government; $300 for non–government |
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Course Description
The changes to communication models that have occurred over the last four years are at least as profound—if not more—than those created by the introduction of the World Wide Web. Trust has shifted from leaders to peers, from official messaging to conversation. It is incumbent upon web managers to understand the new dynamics of the online world, the tools that power them, and the strategies for implementing them. In this dynamic day–long session, internationally recognized online communication authority Shel Holtz will guide you through the world of Web 2.0, including social media and web applications.
What You Will Learn
- How to strategize the best uses of new media to establish a conversational presence and achieve organizational goals
- The best approach to writing for each of the key online activities
- How to avoid the pitfalls of conversational communication
- How to monitor conversations on social media websites to identify issues and opportunities for engagement
- Examples of best practices, including government initiatives ranging from blogs to Second Life
- Techniques for measuring the effectiveness of your efforts
Session Outline
9:00 – Introductions
9:15 – Origins and principles of social media
10:30 – Break
11:15 – Review of tools
Noon – Lunch
1:15 – Monitoring the social media space
2:15 – Integrating social media with other channels
3:00 – Break
3:30 – Bringing new media to employees
4:45 – Wrap–upShel Holtz, an accredited business communicator, is the principal of Holtz Communication + Technology. Shel consults with Fortune 500–sized organizations on the application of online technology to organizational communication. He has written or co–written several books on communication, including Tactical Transparency, Blogging for Business, Corporate Conversations, How to Do Everything with Podcasting, and Public Relations on the Net. Shel is a Fellow of the International Association of Business Communicators (IABC) and a Founding Fellow of the Society for New Communication Research (SNCR).
Return to the Fall 2008 Schedule of Classes
Content Lead: Meghan Burrows
Page Updated or Reviewed: August 7, 2008
