Web Manager University – Fall 2008
Class Title: Hands-On Social Media: Everything You Need To Get Started Using New-Media Tools
| Class Format: | Two–Day Course | |
| Instructor: | Steve Crescenzo, Crescenzo Communications | |
| Date: | Tuesday – Wednesday, December 9–10, 2008 | |
| Time: | 9:00 am – 4:00 pm ET | |
| Place: | Department of Labor (DOL) | |
| Fee: | $400 federal, state, or local U.S. government; $600 for non-government |
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Register for this course (registration form hosted by a third–party vendor)
Course Description
You've heard Social Media is changing the world. You understand that Web 2.0 is transforming how people and organizations communicate. You get it. But the question is: What do you do now? How do you get started using these wonderful new tools? What should you blog about? Should you allow anonymous comments? How do you actually do a podcast? Where does all that cool podcast music come from? Should interactive video be a part of your communications plan? How can you start allowing people to comment on your online content, without losing control of the conversation? How do you develop a Web 2.0 strategy? These questions—and many more—will be answered in this exciting, hands-on, two-day workshop.
What You'll Learn
- How to create an effective podcast—from beginning to end
- How to use journalism techniques to improve and integrate the content of your new media channels
- How to avoid the common pitfalls communicators often fall into when it comes to social media
- How to communicate the ease of implementing and managing social media without scaring your leaders to death
- How to identify who should be blogging in your organization, and how to get them started
- How to write for Social Media—including blogs, podcast, and video
- How to incorporate interactive video into your communication plans
- How to open up the conversation with your various audiences—without losing control of it
- How to make sure your new vehicles work with your current ones, and not compete against them
- How to measure the success of your new media channels
Steve Crescenzo, through his work as a consultant, writer, and seminar leader, has helped thousands of communicators improve both their print and electronic communication efforts.
Recognized as one of the nation's leading experts in employee communications, Steve is the leader of three popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, and The Master Class of Employee Communication.
He has also taught seminars at the International Association of Business Communicators' (IABC) 2001 through 2008 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe.
Steve currently works on three communication-related publications. He is a senior editor and columnist for both The Ragan Report and The Journal of Employee Communication Management, and a columnist and contributing writer for Corporate Writer and Editor.
Return to the Fall 2008 Schedule of Classes
Content Lead: Meghan Burrows
Page Updated or Reviewed: August 20, 2008
