National Wear Red Day 2004

Friday, February 6, 2004, is National Wear Red Day, a day when people nationwide will take women's health to heart by wearing red to show their support for raising awareness that heart disease is the #1 killer of women in the United States. By showing off a favorite red dress, shirt, or tie, Americans will unite in the national movement to give women a personal and urgent wake-up call about their risk of heart disease.

National Wear Red Day is just one of the activities planned as part of The Heart Truth Campaign's celebration of American Heart Month. The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS).

On February 2, NHLBI will unveil a newly-designed Red Dress Pin as the official national symbol for women and heart disease awareness. The Heart Truth first introduced the Red Dress as the national symbol during American Heart Month at Fashion Week in February 2003.

On February 6, the Red Dress will come to life on the runway in New York City with the debut of the Red Dress Collection 2004. At a star-studded Red Dress fashion show, top models and Hollywood celebrities will walk the runway to debut 24 red dresses created by leading fashion designers for The Heart Truth's Red Dress Collection 2004.

Also in February, NHLBI will announce The Heart Truth Road Show, presented by Johnson & Johnson. From March to April 2004, The Heart Truth Road Show will bring heart health information to women across the United States. Visiting shopping malls in five metropolitan areasPhiladelphia, Chicago, Miami, Dallas, and San Diegothe Road Show will include free heart disease risk factor screenings for women, educational materials, and an exhibit that will feature a display of dresses from The Heart Truth's Original Red Dress Collection 2003. For Road Show mall locations and dates, check http://www.hearttruth.gov in late February.

Support women and heart disease during February and beyond.

• Add a National Wear Red Day banner to your Web site, available at http://www.nhlbi.nih.gov/health/hearttruth/partners/banners.htm.
• Wear a favorite red dress, shirt, or tie and the Red Dress Pin on National Wear Red Day, February 6.
• Use The Heart Truth's educational materials in your American Heart Month activities.

Wear the Red Dress Pin Is there a woman in your life who suffers from heart disease? You can advocate for her by wearing this Pin or giving it to her as a gift. Show your support for women's heart health with style! Order item #56-075N. ONLY $2.50 each.

Give A Talk With The Heart Truth Speaker's Kit We hope that you will make a commitment to help spread The Heart Truth in your community by using The Heart Truth for Women: A Speaker's Kit. The kit supplies all you need to hold a 1-hour session on women and heart disease, including a compelling video that features women telling their own stories about how heart disease changed their lives. Order item #KT-020. $12.50 each.

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Office of Prevention, Education, and Control
National Heart, Lung, and Blood Institute/NIH
Building 31, Room 4A10
31 Center Drive, MSC 2480
Bethesda, MD 20892-2480