Education and Social Communication on Food Safety

Maria José Ravalli INPPAZ - PAHO/WHO

Working Locally, Thinking Globally

• World Health Organization

• Pan American Health Organization
  30 country Offices. 9 Regional Centers

• Pan American Institute for Food Safety

Education and Social Communication INPPAZ ‘s Objetives

Education activities on all links of food chain

• Development of models and materials to stimulate Good Hygiene Practices (GHP) during food manipulation at household level.

• Development of models and materials for formal and informal education programs
  • SIRVETA <40% Household level www.panalimentos.org

Articulation of programs to define food safety educational policies.

• Development of activities to stimulate political decisions to assign priority to social communication and education activities on their diseases prevention programs.

• Stimulate the parternship among regulatory sectors, with educational sectors - the media.

Development of Social Comunication Strategy on Food Safety

• Development of social communication activities

• Development of communicational pieces

• Development of guidelines in social communication and education on food safety

Target Audience

• General
  • As a consumer
  • As a handler
  • As a food buyer
  • As a street vended food buyer
• Population
  • Mothers
  • Kids at school age
• Media
  • As a channel to reach general population
  • As a target audience itself
  • As a channel to dissiminate TV and radio Public Service Anouncements.
• Schools
  • Teachers
  • Students
• Political Sector
  • High political level
  • Operational levels
• Technical Sector
  • Public
  • ONG
  • IO
• Private Sector
  • Productor
  • Retailers
  • Processor

Education and Social Communication on Food Safety

(graphic with 6 sectors)

1. diagnosis

2. plantification

3. segmentation

4. creation/production/development

5. implementation

6. evaluation

Education and Social Communication INPPAZ's Experiences

Educational Materials for Kids Primary School

(pictures of materials tested at school level in Argentina and Dominican Republic; several slides)

Community Channel - Organization

(screen shot of web site) http://www.panalimentos.org/comunidad

Community Channel - Contents

(screen shot of web site) http://www.panalimentos.org/comunidad

WHO 5 keys to Safer Food

Interactive Flash Desgin -Web Based Platform

Promotional Materials and Games

Educational activities custom developed for specific events for kids

www.fs-world.org/uru

Argentina

Inter Sectorial Approach

• -Ministry of Health

• -Ministry of Agriculture

• -Inspection Agency (from Health)

• -Inspection Agency (Inspection Agencies)

Experienced developed at

• -Municipal level

• -National level

Uruguay

Events to Promote Food Safety

Municipal Day of Healthy Food 20th May 2002.

Activities on all links of food chain.

World Day of Food Safety

INPPAZ - WHO Food Safety Advisors  - Advisory Bodies

PROPOSAL

Pan American Forum for Food Safety Education

• An space to discuss topics of international interest, exchange materials and scientific information

Built up an international food safety education community

Thank you.